Tech
Top mobile sports sites by ethnic group visits
Telephia used a benchmark index of 100 to represent an average visitor to a mobile sports site. Depending on the flow of traffic from a specific ethnic group, Telephia published the report on ethnic audiences for major sports sites.
Telephia used a benchmark index of 100 to represent an average visitor to a mobile sports site. Depending on the flow of traffic from a specific ethnic group, Telephia published the report on ethnic audiences for major sports sites. US Asian and Hispanic populations refer to CBS Sportsline as mobile sports Web site of their choice.
| Ethnic profile of top mobile sports sites | ||||
| Mobile Website | Caucasian | Afroamerican | Asian | Hispanic |
| ESPN | 104 | 57 | 118 | 110 |
| CNN-Sports Illustrated | 83 | 204 | 54 | 46 |
| CBS Sportsline | 56 | 70 | 156 | 244 |
| Yahoo! Sports | 89 | 146 | 74 | 171 |
| Source: Telephia | ||||