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True digital engagement

You've got the product, the people, and the technology - now you just need to unite all three to engage your customers.

We are all thinking about the constant state of transformation. Businesses want unique ideas, technology and experiences that are designed to help find innovative ways to do things. The goal is to enhance customers' experience and stay ahead of the competition.

Recently at the Telstra Vantage conference, David Thorn, Managing Director, Mandoe, spoke about organisations having the product, the people, and the technology. Now all they needed to do was unite all three to engage their customers.

I wanted to share this video of David speaking about the role of strategy in digital transformation and why it's important to remember, "embracing digital transformation is not just about deploying technology".

As David said, "It's about looking at your business in total and asking how do I interact with my consumers, how do I interact with my staff, how do I interact with my suppliers, and how can I pull all that together in a transformed digital environment?"

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