Tulip plans to sell over Web

Dutch PC vendor Tulip Computers is taking a direct approach to selling on the Web.

The veteran firm has been a stalwart of indirect channels but the UK arm of the firm will let buyers purchase direct from its site after completing a system for ordering, tracking and configuring systems. However, as with Compaq UK's 'direct' strategy, fulfilment will be through resellers.

Orders taken will be made up at Tulip's $45 million plant in Hertogenbosch, Holland.


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