UPDATE: CRM on The Mac is Like Oranges to, uh, Apple

Summary:Based on a few comments that I've already received on my previous post issued this morning,  I dug in a little further and found a few other CRM applications for the Mac and as a result,  haven't changed my thinking much.  I looked into CRM applications built on Filemaker Pro or Servoy, a Filemaker "alternative" as one commenter called it.

Based on a few comments that I've already received on my previous post issued this morning,  I dug in a little further and found a few other CRM applications for the Mac and as a result,  haven't changed my thinking much.  I looked into CRM applications built on Filemaker Pro or Servoy, a Filemaker "alternative" as one commenter called it.  I found several including Direct Manager, Servoy CRM (which may have been an internal application, though I couldn't tell) and RepTools 2008, and another called Core² which seems to be of the steroidal contact management genre.  I have to admit, RepTools 2008, a CRM application built specifically for the entertainment industry can be added to the list of those intriguing me.  It seems to have the functionality that a classic SFA application needs - mostly due to its Pipeline module, but beyond this one, I found the new applications plagued by the same missing functionality and by the inclusion of functionality which, though I can applaud it, should follow the basic stuff.  For example, Why would you include inventory management ahead of opportunity management?  Plus project management seems to be the equivalent of a doorknob in these applications.  Always there.

I'll keep moving ahead.  But so far, Apple, you are nowhere near the PC/Linux crowd when it comes to at least functionally able CRM.

Pity.

Topics: Enterprise Software, Apple, Hardware, Software

About

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BP... Full Bio

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