US ad spending up 2.4% in Q1 2005

TNS Media Intelligence reports that between Q1 2005 and Q1 2004 total advertising spending in the US grew by 2.4%. Spanish language TV was the highest growing segment with 19.3% rise.

Advertising spending growth in Q1 2005
Spanish language TV	19.3%
Cable TV	12.4
Local magazines	12.1
National magazines	7.7
Outdoor	4.4
Network TV	4.2
Spot TV DMA's 101-210	3.4
Local newspaper	2.5
B2B Magazines	1.5
Network radio	0.4
National magazines	0.1
Coupons	- 3.0
Spot TV	-4.3
Total	2.4
Source: Nielsen Monitor-Plus