US online donations reached $3 bln in 2004

US online donations in 2004 hit more than $3 billion, up 58% from $1.9 billion in 2003, according to Kintera and Luth Research.

US online donations in 2004 hit more than $3 billion, up 58% from $1.9 billion in 2003, according to Kintera and Luth Research. More than 8.6 mln US households gave online to their favorite charities or nonprofit organizations. More than 65% of all donors visited at least one of the Web sites of the nonprofit organizations or fundraising events to which they gave. More than 12% of all donating households in 2004 made some online donations. More than 75% of donors who go online before making a donation noted that going online made some impact on their decision whether or not to give, and more than 25% say the impact was significant. Nearly 35% of all online donors gave at least half of their donation amount online; 22% of all online donors gave all of their donations online. About 3% of all donors in 2004 gave all their donations online.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All