Versign claims Monday after Thanksgiving is the highest volume e-commerce shopping day of the year

According to Verisign shopping statistics from the holiday weekend, Monday has now replaced Black Friday as the highest volume e-commerce shopping day of the year. The total purchases made on the Monday after Thanksgiving were in excess of 5.

According to Verisign shopping statistics from the holiday weekend, Monday has now replaced Black Friday as the highest volume e-commerce shopping day of the year. The total purchases made on the Monday after Thanksgiving were in excess of 5.2 mln, accounting for approximately $406 mln of online sales volume. Thanksgiving Day online purchases increased 40% in 2004 as compared to 2003. This represents a sales volume of more than $75 mln for Thanksgiving Day. Purchases on Black Friday 2004 grew 31% from Black Friday 2003. This growth in online purchases accounted for a sales volume increase of more than $20 mln.

Nearly two mln purchases were made the Saturday after Thanksgiving in 2003. Although not experiencing the same significant year-over-year growth rate as Thanksgiving Day and Black Friday, the number of purchases did increase eight% on Saturday 2004, accounting for more than two mln purchases. The Sunday following Thanksgiving 2004 pulled in 2.36 mln purchases, which was consistent with a similar number for Sunday 2003, which hit 2.37 mln in online sales. The total number of online purchases from Thanksgiving 2004 through the following Monday reached 14.9 mln; a 14% increase from the same time period in 2003.

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