Viacom and Adobe partner up

I just caught this over on John Dowdell's blog: Viacom and Adobe are teaming up to provide Viacom content on FlashCast enabled phones. I've always talked about the real value of RIAs being in how they can provide content. Having a big company like Viacom as a partner means there will be a lot of content. The deal mentions that "Using Adobe technology, Viacom will also develop entirely new applications leveraging content from Viacom properties including MTV, Comedy Central, Spike TV and Nickelodeon." - Some very big properties.

This comes hot off the heals of Viacom's purchase of Atom Films, showing that Viacom believes very strongly in Adobe technology. This is the kind of deal that can drive people to go out and get Flash enabled phones. Once they have those phones, RIA developers are free to bring experiences to life. Maybe we're finally starting to see a US market for applications on mobile phones. That would be a great thing for RIA developers.