"Videographer" ad on media jobs site offers Vonage marketing strategy clues

 This morning, I saw a jobs listing on media business and jobs site mediabistro.com from Vonage.

vonagevideographerad.jpg
 

This morning, I saw a jobs listing on media business and jobs site mediabistro.com from Vonage.

Apparently, Vonage is looking for a staff videographer.

I've been reading this listing attempting to assess why Vonage should want to hire such a person.

At first read, the listing sounds very much like Vonage wants to operate its own closed-circuit television network to link its various offices for and with promotional, and motivational programming.

But as I read the job listing a bit closer, something jumped out at me: 

Position will require shooting of new products for external video in a timely manner. Candidate will research and coordinate interviews with employees and customers.

OK, what to make of this?

One thing you may not realize about how local television news features are prepared.

Many of those features you see are "canned" clips offered to these stations by video promotion companies and public relations agencies working for their clients.

Given that reality, I would not be surprised so see this "videographer" working on features that spotlight happy Vonage customers digging on new service offerings.

And maybe the p.r. side of Vonage pushes availablility of this video to news directors who might want to prepare features on just how inexpensive and cool this VoIP thing really is.

VoIP, as offered by companies such as what might be referred to as "New Jersey-based Vonage..." 

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