Vivendi site to add personals

Vivendi Universal Net USA on Monday said it will add online personals from Lavalife under an exclusive, three-year deal. The agreement brings one of the most sought-after online advertising niches to VUNet's network of sites, which includes MP3.com, RollingStone.com, MP4.com, GetMusic.com, EMusic.com and the Flipside Network. The deal is the latest for Toronto-based Lavalife, whose online partners include MSNBC.com. Lavalife sells telephone-dating services in more than 40 markets in the United States, Canada and Australia. It launched an Internet division in 1997, formerly known as Webpersonals.com, and has attracted some 2 million customers to date, according to the company. --Evan Hansen, Special to ZDNet News