There weren't a lot of surprises coming out of the CES in Vegas last week, but easily the biggest was budget TV-maker Vizio's entry into the PC fray. While existing companies had their Ultrabooks lined up to catch attendees' eyes, Vizio launched its first laptops into the market, and they look pretty darn good.
It's great to see a new company enter this space that has been dominated so long by familiar brands. Competition is a great thing, and Vizio is just the company to challenge the big boys in the laptop world. The company brings something rare for a new entrant into the competitive laptop segment -- brand recognition.
Anyone who's been in a Walmart has seen Vizio TVs in numbers, and many folks own one. I don't have a Vizio TV but odds are when I visit friends I find one in the media room. When I ask the owners what they think of the TV they seem to be quite happy with the purchase, claiming that the TV is quite good for how economical it was to buy.
That's a great place for a company to be when entering a competitive market, so Vizio will be able to capitalize on that brand recognition. It can't hurt to be known for quality products at highly competitive pricing, and that will carry well into the laptop sector.
It's not just laptops that Vizio are bringing to market, it's desktop PCs and tablets, too. The company is jumping in with both feet, and looking to become a household name in the PC business. Vizio is in a unique position to do so, and will be a company to watch. It's delightful to have a new name to keep an eye on.