That new function is the friendly-sounding "Thanks," which is a premium feature that enables employees to instantly offer some recognition and gratitude within their social networks in the workplace.
The idea is that this will not only boost employee morale but also increase employee engagement.
Tim Young, vice president of social enterprise at VMware, explained the inspiration for Thanks in a statement:
Last year in the process of analyzing community behavior, we noticed that people were using hash tags in the company stream to publicly recognize co-workers. We polled our product, design, and internal user psychology teams and Socialcast Thanks emerged.
There is a significant body of research indicating that expressing gratitude at work delivers bottom line results. Our goal is to provide our customers with a simple, fun, yet powerful way to publicly recognize the contributions people make every day that drive the business forward.
Instead of simply acknowledging that you "like" something, Socialcast users can send Thanks by choosing from a library of custom badges created by the company. These badges are touted as custom-made because they are intended to reflect whatever the company's culture might be.
Badges can then be enabled by anyone designated as a Thanks administrator.
Socialcast Thanks can also be integrated into other enterprise apps (i.e. Sharepoint, CRM, Intranets, Wikis, etc.) via Socialcast Reach.
Screenshot via The Socialcast Blog
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