Volume Wins

Summary:Sorry Doc, it's all about volume. Volume in RSS. Volume in podcasting.

Sorry Doc, it's all about volume. Volume in RSS. Volume in podcasting. Volume in attention metadata. Volume in Shuffles.

Apple is the Microsoft of music? Maybe, but podcasting ain't music, Doc. It's radio, where Clear Channel is the Microsoft. PlaysForSureIfYouGotMoney. While you're flailing against Jobs, you're missing the opportunity that the Shuffle brings to the table. Jobs has listened to podcasts and likes them. Maybe not Madge but some of them. Who knows, maybe even one of yours. And don't tell me you're not flailing--to let yourself be used by an old-media hack job--it's embarrassing. Thank god for Doc Searls--even He makes mistakes.

Today on Search for the Future: "Oh no, they cut us off. Honey, you forgot to pay the Extender bill this month."


Topics: IT Employment

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