Author Ekaterina Walter's new book, "Think Like Zuck" is available today in hardcover or in ebook (Kindle) format on Amazon and through other booksellers. Ms. Walter and I discuss the new book, its cast of characters and major topics in our podcast.
In eight years, Facebook has gone from a dorm-room novelty to a company with over 1 billion users, more than 42 million pages, and over 9 million apps (as of November 2012). It is one of the fastest growing companies in history, an essential part of everyday social life, a way to connect to with friends and family, and a mechanism to promote what we love. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in current events like the Presidential Election and the Olympics.
In fact, not a day goes by without mention of Facebook or Mark Zuckerberg in the news. Facebook changed the way millions communicate, engage, and consume information and products. In her new book, Walter answers the questions everyone is asking: How did a nineteen-year-old Harvard student create a company that has revolutionized the Internet and how did he grow it exponentially in such a brief period? What did Zuck do right? What can we learn from him and others that were brazen enough to change the way we see our digital world? She explores the critical elements that drive the success of Facebook and the businesses like it—Zappos, TOMS, Threadless, Dyson, and others. You will learn the 5 P’s of “Zuck-like” companies and their strategies for success and growth: passion, purpose, people, product, and partnerships.
Length: 30:45 mins. Format: MP3. Rating: G, for all audiences.
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.