What is Acer's Blue?

The world's third largest PC company has been running ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event later today.

Acer Blue

The world's third largest PC company has been running these ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event in New York later today. Judging by the media controls, it is clearly an entertainment-oriented laptop of some sort. But why it merits the Apple-like marketing treatment is anyone's guess.

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