What is Acer's Blue?

Summary:The world's third largest PC company has been running ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event later today.

Acer Blue

The world's third largest PC company has been running these ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event in New York later today. Judging by the media controls, it is clearly an entertainment-oriented laptop of some sort. But why it merits the Apple-like marketing treatment is anyone's guess.

Topics: Hardware, Laptops, Mobility

About

John Morris is a former executive editor at CNET Networks and senior editor at PC Magazine. He now works for a private investment firm, which may at any time invest in companies whose products are discussed in this blog, and no disclosure of securities transactions will be made. No investment advice is offered in this blog. All duties are... Full Bio

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