A BT Trax analysis of sister site TechRepublic shows that over the last month, among the top-10 consumed resources, the most popular vendors were Microsoft, Google and Mozilla; the most popular product was Windows XP; and the most popular topic was security (VPN, DNS, patches). While that information alone may not be something to write home about, what makes TechRepublic a little different than our other B2B properties like ZDNet is that it has additional content types like discussion strings and Tech Q&A that we also track and determine the nuances between them for given topics and companies.
What we found when looking at the most-read discussions for the same time period is that the subject matter varied greatly and had little correlation with the top topics and companies among consumed downloaded resources. This is expected since this content is user-generated and not editorially-driven—although TechRepublic editors are at the liberty of starting their own discussions and participating in them. So looking at what TR members are writing and reading about, we see a thriving community comfortable discussing issues both great and small and often well outside the world of technology.
The following table shows the top-10 consumed downloadable resources and the most active discussion threads from September 4, 2005 through September 26, 2005.
Source: ZDNet Research, September 2005