Where Internet ad money went in June 2005: finance, Web media, retail

Nielsen//NetRatings published the list of the top growing Web categories. In June 2005 financial Web sites attracted more than $80 mln of Internet advertising, getting ahead of Web media and online retail.

Nielsen//NetRatings published the list of the top growing Web categories. In June 2005 financial Web sites attracted more than $80 mln of Internet advertising, getting ahead of Web media and online retail. 53% of the active Internet universe, or 74 mln people in the US, are currently conducting financial activity online, says Nielsen//NetRatings. Online retailers have boosted their online advertising spending by a significant 77%. Telecommunications and travel rounded out the rankings with $43 mln and $33 mln, rising 38% and 26%, respectively.

Top Web industries by estimated ad spending in June 2005

IndustryImpressions, 000SpendingYTY growth
Financial Services17,324,353$80,256,90016%
Web Media18,647,642$74,743,30015%
Retail Goods & Services15,650,888$72,795,20077%
Telecommunications10,198,279$43,029,70038%
Travel5,495,912$32,985,40026%
Source: Nielsen//NetRatings

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