Where next for Vodafone and 3?

Summary:So where did Vodafone and Hutchison go wrong and will they fare any better as a combined entity? Telstra's Deena Shiff, Internode's Simon Hackett and analyst Paul Budde discuss the issue in this week's Twisted Wire podcast.

There's been industry speculation that Vodafone might pull out of the Australian market. Clearly that's not the case with the proposed merger with 3 Mobile, which is subject to approval by the ACCC and the Foreign Investment Review Board.

In Australia, Vodafone never matched its success in Europe and 3 has been a financial drain for Hutchison. So where did these two companies go wrong and will they fare any better as a combined entity?

Will they need a fixed line component to grow revenues and retain their customer base? Can they really compete against the strength of Telstra's Next G network?

Press the "play" symbol below to listen to the podcast.

In this week's show Phil Dobbie talks to:

  • Industry analyst Paul Budde
  • Deena Shiff, group managing director, Telstra Business
  • Simon Hackett, managing director of Internode

Be sure to give your views in the comments section below.

Phil Dobbie is a broadcaster and businessman with more than 15 years commercial experience across the telecommunications, internet, tourism, advertising and radio industries. Dobbie also provides a daily podcast for our sister site BNET.com. Join him for BTalk Australia, where he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions.

Topics: Telcos, Government, Government : AU, Mobility, Telstra

About

Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses.

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