Windows Live update: Microsoft rebrands again

Summary:In the past seven days, Microsoft has renamed at least two services that were formerly under the "Windows Live" banner. They are back to being MSN properties. What's the deal?

No, there isn't a service (at least not yet) named Windows Live Update. This is just an update to my post from last week in which I tried to make sense of Microsoft's Windows Live strategy and properties.

In the past seven days, Microsoft has renamed at least two services that were formerly under the "Windows Live" banner. Windows Live Wifi is now MSN Wifi, according to the LiveSide.Net site. Meanwhile, the LiveSiders say that Windows Live Shopping -- the service formerly known as MSN Shopping -- is now known again as "MSN Shopping."

Why is Microsoft making these changes? No official word from corporate. Windows Live Most Valuable Professional (MVP) Brandon LeBlanc has some guesses. Me? I think Microsoft is simply trying to breathe more life back into MSN.

And like me, LeBlanc is wondering what services (new or old) Microsoft will put under the MSN brand next.

Topics: Windows

About

Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network. Got a tip? Se... Full Bio

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