Business
Windows Media 9 and the Sundance bid
Microsoft plans to screen four independent movies at the Sundance Film Festival with its Windows Media 9 Series software, as part of the company's ongoing efforts to warm Hollywood to its technology. The software giant's media playback technology will be used with four films, "Masked and Anonymous," "The Maldonado Miracle," "A Foreign Affair," and "Milk and Honey.
Microsoft plans to screen four independent movies at the Sundance Film Festival with its Windows Media 9 Series software, as part of the company's ongoing efforts to warm Hollywood to its technology.
The software giant's media playback technology will be used with four films, "Masked and Anonymous," "The Maldonado Miracle," "A Foreign Affair," and "Milk and Honey." Sundance, which began Thursday and runs through Jan. 26 in Park City, Utah, will also use Windows Media 9 to deliver short films on its Web site. Read the full story.