Woo wireless with email
Several companies, including Synchrologic, Air2Web, and JPMobile, offer mobile email packages that integrate with the two most popular enterprise email servers -- Microsoft Exchange and Lotus Domino -- and can deliver mail to a variety of devices. The latter point is key. It means that there's a good chance that your mobile mail participants can use the devices they already own -- Palm or Pocket PC PDAs, BlackBerry units, or data-ready phones. So you might not have to shell out big bucks for client devices, and you can use your mobile mail rollout to test the effectiveness of a variety of client types.
Of course, you will have to peel a few bills off the IT budget bankroll to pay for the server software and wireless carrier costs. And whenever money walks, ROI talks. Because email isn't generally associated with any particular application or corporate function, ROI has always been an elusive subject. What's the return on investment for email? Try not making the investment and see what returns. That might've worked once, but you'd probably be pushing your luck by playing that old tune again.
In fact, you can build a convincing ROI case for wireless mail. And it's all about productivity. Way back when, notebook PCs cracked the corporate culture because they let travelling workers toil away during off hours -- and, arguably, email was the killer app then, too. Likewise, it's not too tough today to justify spending a couple of quid to effectively stretch workdays just enough to stuff a little more productivity into 24 hours.
Deliver the mail regardless of where the recipient is -- in a cab, on a bus, or queuing at Starbucks -- and that otherwise "unproductive" time can be used to slog through some correspondence. A little email housekeeping while travelling between appointments or during a commute can add up, and let you reclaim the time spent at your desk on the morning ritual of poring through the day's mail. That's almost like gaining time -- and you're probably not going to use that time to open a box of chocolates, don your fuzzy slippers, and watch Webcasts of As The World Turns. No -- you're going to use the time to get more work done. I know how this stuff works -- I use a BlackBerry every day to turn my bus rides to and from the office into productive time.
So if wireless email can, in effect, add an hour or two of productive time a week for each user, what kind of value might that offer to your organisation? Some of the mobile email vendors and analysts have run the numbers on that very notion. Synchrologic, for example, speculates that a one-year ROI of 181 percent can be achieved with wireless email -- using what the company considers conservative numbers. Ipsos-Reid came to the same conclusion -- with far grander numbers -- in a study of the benefits of implementing RIM's BlackBerry-based wireless mail.
A couple of minutes with your calculator and you should be able to justify a wireless email system without much sweat -- the productivity perspective is pretty convincing. Keep in mind, too, that email is an element in your company's communications infrastructure, so it's not a stretch to consider it as a platform that can facilitate other apps.
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