Customers heading down to Melbourne can order their groceries on the Woolworths website or through the supermarket's app, which is available on iOS and Android, before they board their planes, and then collect their goods when they land. Orders can be made up to seven days in advance.
Woolworths is hoping to get customer feedback on the Click, Fly & Collect service before initiating plans to roll out the service to other airports across the country, according to a Woolworths spokesperson.
"Our customers are increasingly embracing online and mobile platforms as a convenient and hassle-free way to shop," Woolworths head of online business development Kate Langford said in a statement.
"The addition of Melbourne Airport to our already extensive Click & Collect service means that our customers can collect their groceries as soon as they walk out of the airport, saving them time and allowing them to get home sooner."
Melbourne Airport is the second busiest airport in Australia.
"With approximately 80,000 passengers travelling through Melbourne Airport every day, we know the Woolworths airport Click & Collect service will appeal to many busy travellers," Melbourne Airport CEO Chris Woodruff said in a statement. "In addition, the new service will provide a convenient way for the more than 14,000 people who work on the Melbourne Airport precinct to complete their grocery shopping."