WWDC '13 app includes video, is the icon a sign of things to come?

Summary:Apple's new WWDC app will include session videos which will be streamed on a daily basis. The app's icon also appears to be a harbinger of things to come in Jony Ive's new, flatter iOS 7.

WWDC '13 app icon, a sign of things to come? Jason O'Grady

Apple today released a new companion iOS app for its annual WWDC developer conference which kicks off on June 10 in San Francisco.

The WWDC app (free, App Store) is similar to many other conference apps in that it includes times, locations, and descriptions of sessions, as well as maps and floor plans, but it also includes one very powerful new feature: video.

According to the app description "session videos are just a tap away for all Registered Apple Developers," meaning that current Apple Developers will be able to view the videos from their iPhones and iPads.

Session videos are described as being "available daily," so it's unlikely that they'll be streamed live, but it's a nice consolation for Apple developers unable to travel to San Francisco next week and for those that were shut out when WWDC '13 tickets sold out in two minutes .

It's unclear whether Apple will stream the keynote address (where the new products are announced) directly in-app, but it's not out of the question. The event is sold out, so Apple has nothing to lose. Plus it would make the live stream exclusively available on iOS devices, similar to when it required an Apple device to watch a video stream of the 2012 iPad mini launch.

One more thing.

The purple WWDC '13 app icon (pictured) doesn't have the white border, gloss effect, diagonal stripes or gradients found in previous Apple iOS icons. It also features a large white icon on a dark background, which is consistent with the design aesthetic of Jony Ive's iOS 7 icons which are rumored to be flatter and more simplistic, as seen in this purported photo of the new iOS 7 home screen.

Topics: Apple, iOS, iPad, iPhone

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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