del.icio.us: y.ah.oo!: Joshua Schachter reveals the news....
We're proud to announce that del.icio.us has joined the Yahoo! family. Together we'll continue to improve how people discover, remember and share on the Internet, with a big emphasis on the power of community. We're excited to be working with the Yahoo! Search team - they definitely get social systems and their potential to change the web. (We're also excited to be joining our fraternal twin Flickr!)
We want to thank everyone who has helped us along the way - our employees, our great investors and advisors, and especially our users. We still want to get your feedback, and we look forward to bringing you new features and more servers in the future.
I look forward to continuing my vision of social and community memory, and taking it to the next level with the del.icio.us community and Yahoo!
Congrats to a worthy company and to the buyer, which will have some significant challenges in keeping the simple spirit of Del.icou.us alive as it is integrated into the big system that is Yahoo! Nevertheless, tying tagging to the Yahoo! world is a very valuable lever for extending Yahoo's search functionality and the original content is it producing.
If when you read a Kevin Sites piece on Yahoo, for example, there is tagging built into the page, many more people will have straightforward tools for contributing to folksonomy. That tagging drives traffic, which drives revenue.
Makes a lot of sense.