Yahoo! launches direct purchase program

Yahoo! Inc. joined the list of firms that will allow consumers to buy stock directly from the company via its Web site.

Yahoo! Inc. joined the list of firms that will allow consumers to buy stock directly from the company via its Web site. Yahoo! said Monday that it is working with StockPower Inc. on Yahoo! StockDirect, which requires a minimum initial investment of $250. Investors can buy additional shares at $50 increments or through automatic deductions from checking accounts. -- Margaret Kane, ZDNet News

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