Yahoo's MyBlogLog purchase by the numbers

Summary:Yahoo's acquisition of MyBlogLog.com is getting a lot of play in the blogosphere, perhaps too much for an acquisition reportedly valued at $10 million.

Yahoo's acquisition of MyBlogLog.com is getting a lot of play in the blogosphere, perhaps too much for an acquisition reportedly valued at $10 million.

Perhaps, it was Om Malik's man on the spot coverage for GigaOM that gives the story some heft. It was a nice account. Or maybe it's the neat concept behind MyBlogLog that makes the story interesting. Then again it could be the false starts behind the story and rumors of a deal.

In any case, I found myself looking for some perspective based on following the money. Here's what I found:

--The $10 million price of MyBlogLog is a little more than $5 million less than the amount David Filo reaped by selling Yahoo shares between Oct. 26 and Dec. 20 ($15.4 million). Perspective on that perspective: Filo still owns a ridiculous amount (84 million shares as of March 10, 2006) so don't think he's bailing. He's merely diversifying.

--The $10 million price of MyBlogLog is 0.84% of the $1.18 billion in cash and cash equivalents Yahoo had as of Sept. 30.

--It's also $2.58 million less than Terry Semel's total compensation (base salary, restricted stock, options and other) in 2005.

--MyBlogLog had 1 million unique visitors that have visited the site, according to Compete.com. That works out to $10 a user.

Topics: Tech Industry

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.