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Over at the Singapore pavilion, companies are putting the final touches on their booths.
BroadcastAsia 2012 will once again be held at Suntec. There will be a shuttle bus bringing visitors from one exhibition site to the other, as well as to Swissotel The Stamford Singapore.
At the OTT (over the top) lounge at BroadcastAsia, Mark Johns, product director at Switch Media, demonstrated how viewers can interact with commercials using their smartphones. By pointing the phone at a TV advertisement, the app redirects viewers to a Web page specified by the advertisers such as the product sales site.