Asian exhibitors prep for CommunicAsia 2012

Asian exhibitors prep for CommunicAsia 2012

Summary: ZDNet Asia takes a look behind the scenes of one of Asia's top ICT tradeshows ahead of its opening tomorrow.

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TOPICS: CommunicAsia
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  • BroadcastAsia 2012 will once again be held at Suntec. There will be a shuttle bus bringing visitors from one exhibition site to the other, as well as to Swissotel The Stamford Singapore.

  • At the OTT (over the top) lounge at BroadcastAsia, Mark Johns, product director at Switch Media, demonstrated how viewers can interact with commercials using their smartphones. By pointing the phone at a TV advertisement, the app redirects viewers to a Web page specified by the advertisers such as the product sales site.

Topic: CommunicAsia

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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