AT&T aims to take on Gogo, launch in-flight network based on LTE

AT&T aims to take on Gogo, launch in-flight network based on LTE

Summary: Service will be available in late 2015 will provide Wi-Fi and entertainment. AT&T's air-to-ground network in the U.S. will be based on 4G Long Term Evolution (LTE) standards.

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TOPICS: Networking
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There may be some connectivity competition in the skies. AT&T said Monday that it plans to build a 4G LTE in-flight service to compete with Gogo.

The telecom giant said that its service will be available in late 2015 will provide Wi-Fi and entertainment. AT&T's air-to-ground network in the U.S. will be based on 4G Long Term Evolution (LTE) standards.

According to the company, it will be able to build the service with existing spectrum.

Gogo by the numbers: Scaling airline Internet

In a statement, John Stankey, chief strategy officer at AT&T, said using LTE standards will "enable airlines and passengers to benefit from reliable high speeds and a better experience."

The network will be built with the help of Honeywell.

What's unclear is how AT&T will compete with Gogo, which has already established its network and partnerships with carriers. AT&T said it will use "existing relationships within the aviation industry" to gain distribution. AT&T, however, could bundle in-flight plans with its existing wireless service. 

Pricing and availability will be announced before launch.

AT&T's move is designed to take advantage of frustrations with in-flight Wi-Fi, which can be clunky at times. Gogo, however, already has plans to improve its network and is launching international service too. Here's how Gogo sizes up the in-flight connectivity field. Add AT&T to that list. 

gogochart

Topic: Networking

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  • I can't wait to try this!

    I'm not sure why AT&T needs to brand the service as their own. The SIM chips in phones already tell the phone to display the "AT&T" banner regardless of whose network coverage your using. AT&T phones already call other companies coverage their own.

    I guess AT&T just wants to hire more advertising people who can make posters and banners that will be displayed on airplanes; maybe a bumper sticker in the bathroom and at the door that reads "AT&T is on this plane".

    Maybe it can be printed on paper napkins too. Oh boy; the ad options are endless!

    AT&T must be the happening place if you want to start a career in advertising. I believe 3/4 of the people in the HQ offices in Texas and Atlanta are working on ads. The other 1/4 in the office is the AT&T's Billing system that is also run by the legal team. At AT&T billing, they work tirelessly to introduce new taxes and fees for the same damned service they've sold since the 1800s.
    MalcolmTucker