Adobe cuts Aussie pricing ahead of parliamentary hearing

Adobe cuts Aussie pricing ahead of parliamentary hearing

Summary: After being summonsed to appear before the IT pricing inquiry, the software vendor has now made its Creative Cloud individual membership fee AU$13 cheaper.


US-based Adobe has slashed the price of its cloud-based product offering in Australia after being forced to appear at the next IT pricing inquiry hearing.

First reported by The Australian Financial Review, the software company said it was bringing down its Creative Cloud membership pricing in Australia, which was previously priced at AU$62.99 per month on an annual subscription.

"Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately," according to a statement from Adobe.

Apple, Microsoft, and Adobe were all summonsed to appear before the House Committee on Infrastructure and Communications to speak at the IT pricing inquiry. All three vendors have previously tried to dodge appearing before a public hearing on the matter of why Australians are charged more for IT goods compared with countries such as the US.

Adobe has long been criticised for charging exorbitant prices for its software products in Australia, with offerings sometimes slapped with a premium compared with the the US.

While it has brought down prices for the individual subscriptions for Creative Cloud, pricing for its new team subscription option remains unchanged at AU$87.49 per month.

Adobe, Microsoft, and Apple are due to appear before the IT pricing inquiry in March.

Topics: Australia, Government AU, Legal

Spandas Lui

About Spandas Lui

Spandas forayed into tech journalism in 2009 as a fresh university graduate spurring her passion for all things tech. Based in Australia, Spandas covers enterprise and business IT.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Will they then extend this to the rest of their products?

    Great that Adobe has dropped the price of their monthly subscription to Creative Cloud for Australian users, however they need to further extend the reach of the knife to include the entire suite of Adobe products which are typically overpriced for Australians in a huge way. Good to see the Pricing Inquiry is having a positive outcome.
    Bryan Garnett-Law
    • Unfortunately...

      Hi Bryan,

      Sadly, it would seem unlikely that Adobe would drop pricing for the rest of its products.

      I wrote an article about it today:


  • Read The Fine Print First

    Terms and conditions

    VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. Eligible customers may purchase an annual membership to Adobe® Creative Cloud™ for a reduced price. Offer valid for purchases of an annual plan, which requires a 12-month contract. This offer is only available to customers who own a Creative Suite edition or individual product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6), and who purchase directly from the Adobe Store or by calling a regional Adobe Call Center. This offer is not available to Education, OEM, or volume licensing customers. Residents of embargoed countries are not eligible. This offer is limited to one (1) purchase of one (1) Creative Cloud annual membership per customer. Offer is subject to U.S. export control laws and laws where the customer resides. Offer may not be assigned, exchanged, sold, transferred, or combined with any other discount or offer, or redeemed for cash or other goods and services. This offer and prices are subject to change without notice. Void where prohibited, taxed or restricted by law.

    Billing Terms for Annual Membership
    Annual plan - A$29.99 per month with a one year contract

    You’re signing up for a one year plan. Each month, for the duration of your plan, we’ll bill your credit card A$29.99. As soon as you’ve successfully completed this sign up process and your payment is confirmed, your membership will begin.

    This introductory price is valid for a full 12 months. After that, we’ll renew your contract automatically, at the standard annual plan price (currently A$49.99 per month), unless you cancel. The price is subject to change, but we will always notify you beforehand.

    We’d hate to see you go, but if you cancel within the first 30 days, we’ll give you a full refund. Otherwise, you’ll be billed 50% of your remaining contract obligation. If you ever need to cancel, just call Customer Support.

    $360.00 for the first year, then $600.00 per year. Not such a great deal !

    This offer is only available to customers who own a Creative Suite edition or individual product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6), and who purchase directly from the Adobe Store or by calling a regional Adobe Call Center.

    What do they charge if you do not own a Creative Suite ??

    Still a rip off.....