Despite the vociferous rally from Australian retailers and politicians to lower the GST exemption threshold, such a move will not stop locals from shopping on overseas websites, according to a study commissioned by MasterCard.
The payments technology vendor said that roughly 12.6 million Australian adults have shopped online in the last 12 months.
Last year, a report by the GST Distribution Review panel recommended that the current GST threshold value be slashed in half from AU$1,000 to AU$500, aiming to alleviate the pressure that online shopping has put on traditional bricks-and-mortar retailers.
The recommendation was rejected by the federal government, which cited a Productivity Commission report noting that lowering the threshold would cost the country more money due to a flawed parcel-processing system.
The MasterCard study was conducted by Galaxy Research on 1,250 Australians between the ages of 18 and 64 who have shopped online in the past year.
It showed that 79 percent of Australians are against the changes to the GST threshold, but that it wouldn't deter them from spending money. Around 38 percent of respondents said that the GST threshold change won't alter their online spending habits, while 24 percent said they would shop less online should the changes go through.
Sixty percent of regular online book and DVD shoppers said that they will continue to buy regularly from overseas websites even if the GST threshold is lowered.
"The current online market dynamic is here to stay; the onus is on local bricks-and-mortar and online operators to lift their game in areas where they can make a difference," local online retailer dealsdirect.com.au chief executive Michael McRichie said in a statement. "After sales service, delivery times, product knowledge, and being a 'trusted Australian name' counts for everything in the online world."