Samsung hopes Galaxy Note will rub off on enterprise

Samsung hopes Galaxy Note will rub off on enterprise

Summary: Samsung's Andre Obradovic believes that there is a place for the Galaxy Note II in the enterprise, but IDC analyst Lillian Tay is still a sceptic.


Samsung is optimistic about Galaxy Note II adoption in the enterprise, despite the product line appealing more to young consumers.

Samsung Galaxy Note II. (Credit: Samsung)

At yesterday's Samsung Galaxy Note II launch in Sydney, the vendor's director for enterprise and SMB Andre Obradovic told ZDNet that the enterprise clients he has spoken to are all excited about the half-smartphone half-tablet device range, or as many have dubbed it, "phablets."

The Note II was already available in other countries in early October.

"The business people I interact with see it as a business tool. The thing they like about it is the S-pen functionality, the screen, how it can run [Cisco] WebEX on here — the screen size is perfect for that."

Samsung has touted the Galaxy Note II as the most powerful smartphone in the market, and the device is packed with features, such as dual-screen multitask function, longer battery life, quick note-taking options that would be useful for the enterprise user.

There is no doubt that the Note II will be competing fiercely for a slice of the smartphone market, and IDC market analyst Aman Bajaj lauded Samsung for being able to crack the hybrid smartphone and tablet market with the first Note, which has a steady uptake in Australia, something that Dell failed to do with its Streak phablet.

But Gartner principal research analyst Lillian Tay was less sunshine and rainbows about the Samsung Note series making waves in the enterprise sector.

"It's still consumers that are buying the Note and not the enterprise," she told ZDNet. "Surprisingly, when the Note first came out, we thought it was a device for senior citizens, with the big screen and all.

"But now, you actually see a lot of the younger generations using it."

Tay said that part of the hurdle in the way for mass enterprise adoption of the Note range is that the enterprise market is still more skewed towards BlackBerrys and iOS mobile devices. It is still, according to Tay, not quite ready for Android devices.

"Yes, there are some that will start investing in software and mobile device-management software for a walled garden approach around data security, or are actually writing new programs to run on the web instead of getting legacy apps that won't run on Android," she said. "But it's still a lot of work in progress.

"Enterprises are still working to bring all these things together, and there has not been much uptake of Android devices in the enterprise."

Indeed, according to a survey by Appcelerator and IDC, enterprise app developers favoured developing for Apple's iOS. That's not to say that employees aren't bringing personal Android devices into their workplaces.

"But how they connect those devices to the enterprise network is the big question," Tay said. "How much security and how deep you are allowed into the organisation is also something that the enterprise is working on."

Obradovic had a very different take on Android in the enterprise, making a very clear distinction between "vanilla" Android and Samsung's version of the OS.

"Samsung Android is different to vanilla Android, and we really focus on making sure that we have a very rich catalogue of APIs and IT security policies that can be adopted within the enterprise customer base," he said.

Obradovic also highlighted enterprise worthy security features the vendor offers, such as over the air encryption, on-device encryption, and mobile device management software.

Telstra, Optus, and Vodafone will all be selling the Samsung Galaxy Note II. For those who want to buy it outright, the device is available for AU$899.

Topics: Mobility, Mobile OS, Australia

Spandas Lui

About Spandas Lui

Spandas forayed into tech journalism in 2009 as a fresh university graduate spurring her passion for all things tech. Based in Australia, Spandas covers enterprise and business IT.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • So...

    In other words, they're hoping to take the place that was once traditionally taken up by Blackberries?

    Not to say other Androids and iPhones haven't done a good job of offering decent e-mail systems and other tools.
  • Note II

    I just switched from iPhone to Note II and not regretting the move one bit...a fantastic piece of kit...and after a few apps installed it fits in admirably with our Apple infrastructure here at home.
    A great phone that Samsung Note II
  • Need a proper docking station

    I've switch from the iPhone to the Note 2, awesome phone!! It is everything I want in a phone at this stage.

    For the phone to work in the enterprise though, we need a good docking station that you can also connect a display and keyboard to. Then you can use the phone as a computer when at your desk, and as a mobile device when you go to meetings and such.

    But still, awesome phone!
    • They have a dock for the GNII

      Check it out.
  • Sansung Dock

    There is now a smart dock for the Note 2,
    It looks good but does carry the customary $99.00 price tag.
    • Thx for the link

      Think this will be under our christmas tree this year :) Just looking for a review where they actually used it and got pics on how it works!

      Again, thx for the link :)
  • Why do we listen to Gartner?

    Gartner thought it was a device for Seniors. Well you were obviously wrong, so why should we listen to you now? In fact, why does anyone ever listen to them? Are they ever right about anything? For being a company that's supposed to predict things, they sure do suck at it. The two easiest jobs in the world are a Gartner analyst and a Meteorologist. You never have to be right in either job.
  • Samsung S-Pen specific apps

    The main thing that was supposed to set the Note apart (aside from the large screen) was that it had a stylus. Unfortunately, because Samsung Apps is absolutely horrible on the Note 1 and the Note 2, there is no decent place to get S-Pen specific apps, and it's hard to get them promoted as well. Everyone I know with a Note doesn't even use the stylus.

    If you have a Note (tablet or phone) check out the only cross word game that uses it, just search for "Word Search Little Books".
    • S-Pen apps have improved

      What you're saying is more true for the first version. The GNII S-Pen apps are much better and Samsung didn't release the SDK until a couple of months ago if I remember correctly.
  • i like it

    I am using Note2.If you love technology and explore, I think Note2 is very suitable. Especially playing the game. I use relax and entertainment at on my phone