in brief Mobile technology specialist Myriad Group has acquired Xumii, a mobile social networking and instant messaging start-up with roots in Australia that also operates in the United States.
Details were scant and the purchase price was not disclosed, but Xumii will maintain a local office in North Sydney. With 17 staff, the company — which has utilised the services of local start-up consultancy Pollenizer in the past — has taken $4.3 million in funding from Australian venture capitalists CM Capital and Southern Cross and was formerly known as UiActive.
Xumii made use of cloud computing architecture to integrate a mobile user's phone contacts, social networks and instant messaging services into a single phone book.
"The acquisition of Xumii further strengthens our position as the partner of choice for mobile operators and handset manufacturers seeking to add social networking features to mass market phones," said Myriad chief executive Simon Wilkinson in a statement announcing the deal, which was also confirmed on Xumii's blog.