Aussies pay premium for Adobe CS5

Aussies pay premium for Adobe CS5

Summary: Global software giant Adobe has slapped a substantial premium on Australian prices for its latest Creative Suite 5 suite launched this week when compared to equivalent US prices for the same software.

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Global software giant Adobe has slapped a substantial premium on Australian prices for its latest Creative Suite 5 suite launched this week when compared to equivalent US prices for the same software.

The company's Australian software store currently lists the full CS5 version of Photoshop as costing from AU$1168, with an upgrade licence costing from AU$337. However, in the US, the same software will cost residents there just US$699, or AU$757.48 with international currency conversion. The upgrade will cost US$199 or AU$215.65.

There is an even bigger mark-up for those who want to purchase CS5 Master Collection, which includes all of Adobe's software — although more focused suites around the print and web design industries are also available.

In Australia, CS5 Master Collection will cost AU$4344 for the full edition, and AU$1503 for the upgrade edition. In the US, the same software will cost US$2599 (AU$2816.45) for the full edition — more than AU$1500 less. The upgrade edition will cost US$899 (AU$974.22) — more than AU$500 less.

Adobe spokespeople weren't available to comment immediately on the pricing situation, although the company is understood to be holding a launch press event for the software in Sydney.

However, the pricing situation mirrors the vendor's approach when it launched the previous Creative Suite 4 line in September 2008. At the time, the company's country manager, Peter McAlpine, told ZDNet.com.au that the "estimated sale prices" didn't necessarily represent local street pricing.

The pricing has the potential to raise the chances of Australians buying the software online from US resellers and then shipping it down under or pirating it — a pre-release version of the software has already made it onto BitTorrent site, The Pirate Bay.

In a statement, Adobe's Pacific marketing manager Calum Russell said the region was home to "very active and world-renowned developer and creative communities", especially in Australia and New Zealand.

"The launch of CS5 will be significant for our markets. The attention it's already received ahead of launch has been astounding and we expect this to continue," he added. "We're hosting a series of roadshows at the end of April and throughout May in Australia and New Zealand to reach out to our developer and creative communities in nine cities across Australia and New Zealand, and we're anticipating a strong turnout for those events."

Creative Suite 5 boasts more than 250 new features, according to Adobe.

For example, the InDesign page layout tool has new interactive documents functionality and enhanced support for electronic reader devices. Photoshop has received a boost with better edge detecting technology. Premiere Pro includes an Nvidia graphics-accelerated playback engine. The Dreamweaver web design software now supports popular content management systems Drupal, Joomla and WordPress.

In addition, Photoshop, Premiere Pro and After Effects are now native 64-bit applications on both the Mac and Windows platforms. For the full list of added features, check Adobe's website.

Topics: Software, Software Development

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2 comments
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  • "Go screw yourself adobe."

    This isn't new; Adobe (and Quark and half the other vendors around) have been ripping people off for years. It's known as the "Australia Tax". They also refuse to support people with serial numbers not recorded as sold via local pushers ... er, distributors. Import internationally and you have to call *US* tech support. Of course, since their support is useless anyway, perhaps I should just import my next version despite that.
    ringerc-d5785
  • One of the main reasons Adobe charge customers outside the US more for their software, is because they think they can get away with it. They know that as much as some of us grumble, most of us think there is little we can do about it.

    In the 21st century it makes no sense that I can't download Adobe product for the same price as their customers in the US and while individually there probably isn't much I can do, I wonder if collectively we could organise ourselves to get Adobe to take notice of us?

    For this reason there is a new Google Groups email list at http://groups.google.com/group/adobepricing the idea behind the group is to discuss ways to get Adobes attention and ultimately change what is an antiquated pricing policy.

    If there are enough of us we may be able to use our numbers to get Adobe's attention by organising disruptive events such as calling Adobe support or sending an email to complain, although this would need a large number of us to be effective.

    If you think paying more for Adobe Software because you're not living in the US is grossly unfair in a globalised world, please consider joining our group.
    mattomatic