Bigging up big data: Why the hype is about to stop

Bigging up big data: Why the hype is about to stop

Summary: Big data has been talked up so much that it's about to disappear into a 'trough of disillusionment' according to one tech analyst.

SHARE:

Big-data hype has reached its peak and the concept is likely to plunge into the "trough of disillusionment," according to analyst group Gartner.

Businesses are exploring the use of big data to analyse and understand the vast amounts of information they have stored. But according to Gartner, big data has now reached the peak of inflated expectations.

According to Gartner's hype-cycle model, technologies reach a point where they are completely overhyped, after which users become disillusioned, only later to actually find a realistic business use for the technology.

GartnerHypeCycle1
Gartner Hype Cycle: Where is Big Data Now?
(Credit: Gartner)

"The peak of inflated expectations was reached some time ago," said Gartner research director Svetlana Sicular in a blog post on Tuesday. "As an analyst, I see that big data starts falling off this peak and at the end of the peak, negative press and adopter complaints begin."

For example, enthusiasm for Hadoop--the tool most commonly associated with big data--is already waning among some users, said Sicular, adding that some are already describing it as "primitive and old fashioned."

"They are disappointed with a difficulty of figuring out reliable solutions," she said, adding that difficulties increase when organisations try to work on new ideas and link unstructured data sources.

Research from analysts at Ovum showed that whatever the users are thinking, vendors have been very positive about big data.

Ovum used data gathered by Datasift--which ranked big-data Twitter mentions and the opinion of vendors associated with the big-data market in 2012--to find that positive sentiments around big-data vendors outnumbered negative sentiments by 3:1.

Still, a glut of big-data jobs on the horizon may make techies feel more positive about big data again: A report from software company SAS and IT skills council E-skills claimed that demand for big-data skills will rise by 18 percent every year until 2017.

The report, Big data analytics: An assessment of demand for labour and skills 2012-2017, provides an optimistic outlook on the job market in the big-data sector and suggests there will be 132,000 new UK jobs in big data by 2017.

Topics: Big Data, IT Employment, United Kingdom

Sam Shead

About Sam Shead

Sam is generally at his happiest with a new piece of technology in his hands or nailing down an exclusive story. In the past he's written for The Engineer and the Daily Mail. These days, Sam is particularly interested in emerging technology, datacentres, cloud, storage and web start-ups.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

2 comments
Log in or register to join the discussion
  • couldn't disagree more

    Over the last 20 years, we have seen cloud computing, social networks, ERP, and scores of other game-changing technologies. There were always laggards. The same is true here. Big Data is a big deal. It's only getting bigger.
    phil_simon
  • And some just keep working on

    I'd argue that the best business uses of hyped tech are being developed by people in the peak and trough who are ignoring what all the talkers are saying. We're building big data analytics on net new data from social discovery.

    Social was cool, not cool, and now in useful... but we have been pursuing the same strategy throughout. Now I think the same will be true of big data.

    So if VCs funded 150 companies that do "big data" because of hype, not a vision, yeah, many of those companies will fail and scream loudly about it (trough)... but a few will push forward and a few from before the hype will push forward almost as if the "quick profiteers" don't matter. Hmm.
    Isaiah McPeak