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Smoothies, iced coffee or vegetables -- the uses of a blender are endless. But there aren't many who would place a beloved gadget into one just for the sake of it.
Tom Dickson, CEO of Blendtec, found that even though he had a powerful product to sell, his marketing was found wanting. With With a $50 budget and camera in hand, video producer Kels Goodman captured the first five videos of CEO Tom Dickson blending the "unexpected".
Overnight, videos of Dickson blending items from iPads to glow sticks became an online marketing hit. To date, the blended iPad has reached over 14 million views.
Complete with a list of odd search terms including "BBC Top Gear" and "Tractor", this commercial uploaded to YouTube is an interesting take on the Star Wars character Darth Vadar.
The Carjam car radio show -- broadcast in Carlow, Kilkenny -- is the producer.
"Who needs a movie? Getting Married? Got a web site? Fund raising? Commercials? Selling something? Movies can make your life go better!!"
Fred and Sharon's movies. It's difficult to work out if the movies are meant to be slightly creepy on purpose as a marketing ploy -- but you can make up your own mind by checking out another of Fred and Sharon's creations below.