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What first appeared as a hilarious home video of an old lady woken up by a car resulting in the driver's airbag deploying turned out to be released by furniture maker IKEA.
How this promotes home furniture remains anyone's guess, but according to commentary, the idea came from combining odd combinations of materials to form household goods.
In a clever prank video released by an energy drink distributor in Rochester, NY, after his mother became increasingly frustrated with the amount of stock living in the cellar, he took matters further to force an overload.
While his parents were on vacation, he covered every surface with the product -- but couldn't have imagined the results, or the huge boost to promotion based on the YouTube video.
In a video promoting Nike shoes, break beat music from duo HIFANA (composed of KEIZOmachine and JUICY) set up and hooked up mixers and sound systems to Nike Free Run+ shoes.
Of course, the actual Nike Free Run+ shoes can't produce music when bent, but the sounds are cool all the same.