BlackBerry plots Passport launch for September 24

BlackBerry plots Passport launch for September 24

Summary: Another day, another invite to the tech media. "See the bigger picture," BlackBerry says. It doesn't take a rocket science degree to work out what we'll be seeing.

(Image: CNET/CBS Interactive)

Get ready to meet BlackBerry's Passport.

The Waterloo, Ontario company on Tuesday announced a media event, pegged for September 24, where the smartphone maker will unveil its latest and greatest smartphone.

There will be three events held in tandem in Toronto, London, and Dubai.

Though, there's little left for the company to actually unveil. The rough date range itself isn't exactly news. BlackBerry chief executive John Chen said on the company's June earnings call:

"In September, we will host an event to showcase our device portfolio for the [fiscal year 2015]. We're launching a brand-new device called Passport in September in London. Most of the information has been leaked to website, so you guys should go ahead and check that out. This will follow by the Classic coming out in November."

Because so much has leaked already and paraded in front of select members of the media, perhaps all there's left to unveil is the price point of the square-like device.

ZDNet's Larry Dignan saw the device earlier this year, where he described it as "crazy enough to work."

Although the block-square design may feel disjointed from the vast array of slim and curvy devices on the market, he said it fits squarely in your pocket. The build quality was said to be "solid."

Although the US domestic market may be cynical of the company's new smartphone, Dignan noted that users in Asia and Europe — two regions where people are more at home with larger devices — could succeed.

The company's efforts into the enterprise-focused mobile device management sphere has been so far lauded, considering it has a less than one percent market share globally in its smartphone division.

For the former crown jewel in the smartphone market, it's feast or famine.

Topics: BlackBerry, Mobility, Smartphones

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  • Kind of a weird looking thing

    But no one can accuse them of following the crowd, can they? :)
    • I'd buy one.

      In my opinion, it actually looks pretty cool.
  • I will definitely take a look..

    It may not be for me but if it can make me more productive, I am willing to give a Passport a try. The fact that it can also run Android apps helps a lot.

    Good for Blackberry for thinking outside the box. Don't see that in the phone biz much anymore. All phones generally look and work in the same way now.
    • if any company does a test drive like tmobile...

      Give it a shot.. you will see a big improvement with the new amazon app store. I have it now on my bb10. I actually tried out GTA; vice city on my bb. It's cool. Lol.
      • ....

        Of course productivity is the main reason I have it..
  • The ideal blackberry should have features of Passport and size of Z30

    I can't wait
    Chan Bir
  • Will Blackberry still exist...

    ... by September 24th?

    No, but seriously... Waterloo is too amusingly ironic a name for this company's home base.
    • its actually funny playdrv4me...

      Bc chen refuses to move to canada. He works remotely from his office in california. I think BlackBerry should move to silicon valley. Lol.
  • blackberry is catching up...

    I love android but it's purely made for entertainment. I need aphone that will make me productive. The apps were behind with BlackBerry world but ever since the addition of the amazon app store, it feels like the best of both worlds now. I can download any android app on bb.

    At this point I can tell you that android users would be happy with a phone like this now with an amazon app store. That was a big piece missing. However I prefer keyboards bc they make less mistakes. Try it, you'll love it. I will be picking up a passport no doubt..
    • Ready go Go back to Blackberry

      I'm ready to go back using Blackberry after 6 years of Android. The Blackberry Passport looks great style wise and as another commenter mentioned, BB is not following the Rectangle and curve trends. Goin to be a bit pricey though but woulnd't mind purchasing a few for my staff as for security
  • Can hardly wait...

    To get my hands on the Passport and Classic. :)
  • Innovative

    While I wasn't immediately drawn to the square style design, I like that BlackBerry is actually thinking outside the box - so to speak, and pardon the pun :)

    I've recently moved to a white BlackBerry Z30 as my daily driver, and I'm honestly loving it. The OS is designed really well, and the app situation is no where near as bad as it's made out to be. Running Android apps on top is an absolute bonus too. I've got Instagram, Strava, Google Maps, Spotify, my banking apps - you name it!

    The Passport is an interesting design and I give them top marks for designing something truly unique.

    I'm keeping a close eye on what they bring out over the coming 12 months.