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The Apple Core

Jason D. O'Grady & David Morgenstern

Apple announces record Q3 2010 revenue; earnings up 78 percent

By | July 20, 2010, 4:18pm PDT

Summary: iPhone debacle? What iPhone debacle? Apple proved again today that it’s virtually impervious to the effects of sometimes flaky products, or even the financial markets as a whole.

Q3 - 2010iPhone debacle? What iPhone debacle? Apple proved again today that it’s the teflon don of technology companies and virtually impervious to the effects of sometimes flaky products, or even the financial markets as a whole.

Apple today announced its financial results for the third fiscal quarter of 2010 and they’re outstanding. Q3 was another record quarter for the company, with revenue hitting an all-time high and earnings up a whopping 78 percent.

Some of the highlights:

  • Record revenue of $15.7 billion (compared to $9.73 billion in the year-ago quarter)
  • Net quarterly profit of $3.25 billion, or $3.51 per diluted share (versus $1.83 billion/$2.01)
  • Gross margin was 39.1 percent (40.9 percent)
  • International sales accounted for 52 percent of revenue.
  • Sold 3.47 million Macs during the quarter (new quarterly record and a 33 percent unit increase over the year-ago quarter.
  • Sold 8.4 million iPhones in the quarter (61 percent unit growth)
  • Apple sold 9.41 million iPods during the quarter (an eight percent unit decline)
  • 3.27 million iPads sold

Can anything stop AAPL?

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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