Apple iPad to gain traction in SMB market in 2012, NDP study says

Apple iPad to gain traction in SMB market in 2012, NDP study says

Summary: A study announced just before the new year says that 75 percent of small and medium businesses plan to purchase tablet computers in 2012. What the buyers really mean by "tablets" is Apple iPad.

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A study announced just before the new year says that 75 percent of  small and medium businesses plan to purchase tablet computers in 2012. What the buyers really mean by "tablets" is Apple iPad.

The results can be found in NPD Group’s Q3 SMB Technology Monitor. For the survey, SMB was defined as businesses with fewer than 1,000 employees, and NPD said that the "average investment" would exceed $21,000.

"Businesses of all sizes appear to be determined to capitalize on the tablet phenomenon," said Stephen Baker, vice president of industry analysis at NPD. "The iPad, just as it is in the consumer market, is synonymous for 'Tablet' in the business market, leaving Apple poised to take advantage of the increased spending intentions of these SMBs. NPD's research shows that iPad purchase preference is higher among larger firms than smaller ones, which is an important indicator that Apple is gaining traction far outside its typical consumer space."

On the NPD Group blog, Baker said that the increased spending on iPads didn't mean that the PC was dead.

The combination, however, of the length of time since the Windows 7 launch, the need to spend on higher cost infrastructure, and the increased spending on tablets has clearly put a crimp on PC spending intentions, especially among the largest firms

According to the survey, "less than 20 percent" of the companies said they expected to spend less on PCs next year (does that mean 19 percent?). However, 10 percent of the respondents anticipated spending zero on PCs.

All this means more penetration into businesses for Apple iPad and Macintosh, which is the iOS halo product. I wrote a year ago of Apple's plan to expand its SMB sales support operation out of its Apple Store retail operation. Something is happening there, since I receive regular "success stories" emailings on various SMB segments.

All this points to a good year ahead for Apple consultants.

Topics: Laptops, Apple, Hardware, iPad, Mobility, Tablets

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15 comments
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  • Apple aims to tackle enterprise servers with the iPad? Who are they kidding

    I believe Mr. Morgenstern will understand the reference to that heading.
    Tim Cook
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Mister Spock
      Ha ha. I understand the reference too
      davidtayo
    • LOL!

      @Mister Spock
      +1
      :D
      William Farrel
  • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

    I'm seeing a lot of stories about how the iPad is making its way into business, but not so many stories about how its actually being used. Would be interested to read some case studies.
    dsf3g
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @dsf3g

      There are too many case studies to list.
      kenosha77a
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @dsf3g - this is not the place to read those case studies. this is the place to read about how every company on the planet except Microsoft sucks and you should put every cent into MS warez or stockez.
      The Danger is Microsoft
      • NDP

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        bobdoskaen4
  • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

    I'll believe it when I see it. There was a time when I would see like 4 iPads in the same area, but now its rare for me to see them again.
    Loverock Davidson-
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Loverock Davidson- It's time you opened your eyes again. You're most likely missing a beautiful day as well.
      Rabid Howler Monkey
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Loverock Davidson-

      don't know where you live at. In NYC all you see is iPads. Nice in a while I seek some android tablet but only thing I see are nooks and iPads. some schools are even using them and in hospitals all you see are Idevices. Sorry but I don't buy into your comment.
      illwill112
      • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

        @illwill112 <br>I agree, most places I travel I see many iPads. A lot of the schools are starting to give them to their students in place of paperback books. I am not talking about private schools either. My grand daughter is able to download books from the library when she needs to for free and she is only in the 2nd grade.<br>Some of the contracting companies I work for also use them for their timecards and keeping tract of their employees needs. I use it for travel and keeping the front office apprised of my work schedule.
        Mr Dick
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Loverock Davidson-
      I don't believe a word of what you say. It is impossible to go anywhere in just about any country without seeing many iPads. Just because you wish it to be true does not make it so.
      Wakemewhentrollsgone
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Loverock Davidson- I got it !!! You are in prison now. That's why you rare to see iPad.
      Voltus
      • Ipad

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        joankelly55
    • RE: Apple iPad to gain traction in SMB market in 2012, NDP study says

      @Loverock Davidson- LOL! You are still in dream world where your employer gets sales (not stocked into partner stores) from their tablet or phone OS.
      The Danger is Microsoft