The Apple Core

Jason D. O'Grady & David Morgenstern

Apple partners with Nike on iPod for runners

By | May 24, 2006, 5:00am PDT

Summary: Nike and Apple announced a partnership targeting runners and iPod users. Tune your run is a way to use the iPod to track data captured in the soles of new Nike running shoes.

nike-ipod.png

Nike and Apple announced a partnership targeting runners and iPod users. Tune your run is a way to use the iPod to track data captured in the soles of new Nike running shoes.

You don’t just take iPod nano on your run. You let it take you. Music is your motivation. But what if you want to go further? Thanks to a unique partnership between NIKE and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion. Introducing Nike+iPod.

Nike+ compatible running shoes range from US$85 (Air Max Moto+, available 1 June) to US$130 (Air Zoom Moire, 13 July). The other hardware you’ll need is the Nike+iPod Sport Kit, a US$30 package that includes a 0.23 ounce in-shoe sensor and a 0.12 ounce receiver that attaches to the iPod. The kit is expected to ship within 60 days.

The new bionic shoe/iPod combination will work together to track information on time, distance, calories burned and pace and store it on the iPod. In addition, real-time stats will be displayed on-screen and audible feedback is heard through your headphones. When you get home you can sync the captured data with your Mac. In addition a new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience. 

I’m not even a runner and I want a pair of these bad boys. 

Conspiracy theorists hoping that the iPod dongle was a forbearer to a wider Bluetooth announcement will be disappointed to learn that the Nike+ iPod transponder uses a proprietary 2.4 GHz signal to transfer information to the iPod. This means that third party manufacturers won’t be making wireless accessories (i.e. headphones) for Nike+ any time soon. 

But that’s Ok with me, Bluetooth iPod headphones are bound to be a disappointment if the abysmal range and mediocre sound quality of today’s mobile phone headsets are any indication.

Am I the only person in the world that doesn’t want Bluetooth headphones for his iPod? 

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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