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The Apple Core

Jason D. O'Grady & David Morgenstern

Apple to stream Sept 1 event exclusively to Mac, iPod

By | August 31, 2010, 6:27pm PDT

Summary: Apple announced that it will provide a live video stream of tomorrow’s music event, but you’ll only be able to watch it on a Mac, iPhone, iPad, or iPod.

top_120x107.jpgApple announced that — for the first time in recent memory — it will provide a live video stream of tomorrow’s music event, but there’s a catch. You’ll only be able to watch it on a Mac, iPhone, iPad, or iPod.

In the first sentence of its press release, Apple says (emphasis mine):

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards.

…then in the next sentence it says:

Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™.

CNet notes the peculiarity:

To our knowledge, this is the first time that viewing of a company’s Web event has been restricted to hardware sold by that company. Some observers say the move effectively excludes the majority of Web users, since Safari commands only 5 percent of the browser market, compared with Internet Explorer’s 60 percent, Firefox’s 22 percent, and Chrome’s 7 percent.

If you don’t have an Apple device, don’t fret ZDNet will be live-blogging the event.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

Talkback Most Recent of 27 Talkback(s)

  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    Maybe a better response to this so-called "open standard" would be for ZDNet and others to totally IGNORE this "event"?
    Oh, here's a challenge for you ( you have the Apple gear anyhow )...save the "stream" to a true "open" format, like say Ogg Theora and play it back from right here at ZDNet!
    ZDNet Gravatar
    wizard57m@...
    31st Aug 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    @wizard57m@... Oh, come on. Just buy an iPad .. you know you want one. GRIN!
    ZDNet Gravatar
    kenosha77a
    31st Aug 2010
  • 1984
    Is calling...
    ZDNet Gravatar
    Cylon Centurion
    31st Aug 2010
  • No, not 1984. More like 1997.
    @NStalnecker
    That's when MS was sued for taking a standard (Java) and implementing it so that Java code written in Windows only worked in Windows (I'm slightly simplifying things but that was the gist of it). All the Apple zealots were furious!!!!

    Now when Apple takes a standard and implements it so that video streamed from an Apple server only works on Apple clients, all the Apple zealots cheer!!!! Hurrah!!! Good for Apple!!! Buy an iPad!!! Reward the company for their embrace, extend, and extinguish approach!!!
    ZDNet Gravatar
    NonZealot
    31st Aug 2010
  • Honestly,
    @NonZealot

    I think this makes it official. Apple is the new 90's era Microsoft.
    ZDNet Gravatar
    Cylon Centurion
    1st Sep 2010
  • You wouldn't watch it anyway.
    @NonZealot

    One intelligent comment from Mac Rumors:

    "While the protocol has been proposed as a standard, so far Apple is one of a few companies who has implemented it. As a result, the video will only be easily viewable on the specified platforms. There seem to be some advantages to the system over existing streaming technologies. Notably, there should be no router/firewall issues as the stream is sent over standard HTTP protocols"

    http://www.macrumors.com/

    So you might be able to watch (if you really wanted to) - all you need is to have kept OS X current on your MacBook Pro. happy
    ZDNet Gravatar
    Ken_z
    1st Sep 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    @NonZealot
    Sorry to inform you it only works on half of the Apple Clients out there - Only the ones able to run 10.6. Over half of my Mac Clients are running PowerPC Macs in their businesses with a good number of those capped at 10.4.11.
    After trying to watch the stream today Apple has some refining to do before it releases the new Apple TV especially if it uses the same technology that streamed the event today. It was totally TERRIBLE on the iPhone, it was unacceptable on the iPad at an AT&T hot spot. And a FiOS connected iMac was barely OK, just a little better than the initial attempts of the cable companies at Digital TV.
    ZDNet Gravatar
    kennmsr
    1st Sep 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    that's pretty stupid.. I mean if you want to reach new customers that is.
    ZDNet Gravatar
    robvme
    31st Aug 2010
  • Then again
    @robvme

    Apple spent money on those "get a Mac" ads, that basically called potential customers "Uncool" and "dweebs". That was another poor way at attracting others to Apple.
    ZDNet Gravatar
    Cylon Centurion
    1st Sep 2010
  • Jason you forgot to emphasize "based on" shame on you
    Apple bases many of their products on Open Source. This is what Open Source is for. Taking a purely "Open Source" project to market is practically impossible and I wish the Open Source advocates for consumer use of open source projects would get this. There needs to be a commercial aspect to the derivative works or...why bother going to market at all.

    Note that the HTTP Streaming Protocol is now with the IETF going through the standards process. So in the end developers can support standards and protocols set out by a standards body which assures fair competition in the market place and protects the consumer or they can go with Open which protects....who?

    Remember: Free Cheese...Mousetrap
    ZDNet Gravatar
    CowLauncher
    31st Aug 2010
  • What on earth are you talking about?
    @CowLauncher
    Apple bases many of their products on Open Source.

    Why don't you come back when you understand the difference between Open Source and open standards? None of this article had anything at all to do with open source. None of it.

    Apple has taken an open standard and has embraced, extended, and extinguished it so that it only works on Apple hardware. Had MS done this, you would have been frothing and spitting and screaming and yelling and moaning and lactating and whining and stomping and writhing.
    ZDNet Gravatar
    NonZealot
    31st Aug 2010
  • hypocrisy
    @NonZealot
    so it is apple's fault that other companies don't support or implement this technology in their os or browser? they are all totally free to do so. why didn't they? the technology has been around almost a year now.
    ZDNet Gravatar
    banned from zdnet
    1st Sep 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    @NonZealot
    "Had MS done this, you would have been frothing and spitting and screaming and yelling and moaning and lactating and whining and stomping and writhing."

    I really enjoyed that wink

    BTW, Apple abandoned their own QuickTime RTSP on the iPhone/iPad. That's right -- you can't stream QuickTime over RTSP! It's a kick in the teeth for any service that has embraced Apple's own QuickTime Streaming Server. Nice going, Apple.
    ZDNet Gravatar
    reng2010
    1st Sep 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    @NonZealot - I simply gave to giggle every time I see MS, er, an MS supporter, use the terms describing MS's tactics on other companies. Embrase, extend, extinguish? Seriously? And all you 'how dare you use anything other than Microsoft products' folks simply could not grasp the meaning of that term (like FUD too) from 1997 thru 2008. Now suddenly you all get it? Bleech. What a bunch of hypocrites!
    ZDNet Gravatar
    The Danger is Microsoft
    1st Sep 2010
  • RE: Apple to stream Sept 1 event exclusively to Mac, iPod
    @NonZealot - @NonZealot - I simply have to giggle every time I see MS, er, an MS supporter, use the terms describing MS's tactics on other companies. Embrase, extend, extinguish? Seriously? And all you 'how dare you use anything other than Microsoft products' folks simply could not grasp the meaning of that term (like FUD too) from 1997 thru 2008. Now suddenly you all get it? Bleech. What a bunch of hypocrites!
    ZDNet Gravatar
    The Danger is Microsoft
    1st Sep 2010

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