Apple's Let's Rock event wrap-up

Apple's Let's Rock event wrap-up

Summary: The following is a wrap-up of Apple's Lets Rock media event today in San Francicso which began at 10:00 am PT.iTunes Stats:8.

TOPICS: Mobility, Apple, Hardware

The following is a wrap-up of Apple's Lets Rock media event today in San Francicso which began at 10:00 am PT.

iTunes Stats:

  • 8.5 million songs
  • 125,000 podcasts
  • 30,000 TV shows
  • 2600 movies
  • 3,000 apps for iPhone and touch

iTunes 8:

  • HD TV shows. US$1.99 (SD), US$2.99 (HD)
  • NBC is back (The Office, 30 Rock, etc.)
  • Grid view allows you to browse by album cover, genre
  • Genius feature allows you to make playlists from songs in your library that go together
  • Genius sidebar makes recommendations from the iTunes store
  • Genius sends data about your iTunes library to Apple (anonymously), combines it with info from others, and it gets smarter

Full, bullet-by-bullet breakdown after the jump...

iPod marketshare (NPD):

  1. iPod 73.4%
  2. Other 15.4%
  3. Sandisk 8.6%
  4. Microsoft 2.6%

More iPod stats:

  • 160 million iPods sold to date
  • 90% of US cars offer iPod integration

New iPod classic

  • Thick model discontinued
  • Thin model increase to 120GB - US$249

New iPod nano (4G):

  • Curved aluminum design
  • Curved glass
  • Thinnest iPod ever
  • Enhanced user interface
  • Accelerometer - adjusts screen orientation when turned
  • Genius playlist creation - push and hold center button
  • Calendar
  • Stopwatch
  • Voice recording when it detects a microphone
  • Shake to shuffle
  • 24 hours battery life for music, 4 hours for video
  • Six new colors - purple, blue, green, yellow, orange, red
  • Three old colors - silver, black and pink (silver and black have black Clickwheels, the rest have white)
  • US$149 (8GB), US$199 (16GB)
  • 8GB in stock in the next few days, the 16GB hopefully this weekend

iPod nano "environmental checklist":

  • Arsenic-free
  • BFR-free
  • Mercury-free
  • PVC-free
  • Highly-recyclable

New Apple earbuds:

  • Pause / play and volume control
  • Double click goes to next song
  • Triple click goes to previous song
  • Microphone for voice recording
  • 3 earbuds
  • 2 drivers each, a woofer and tweeter
  • US$79

New iPod touch:

  • Multi-touch interface
  • Same 3.5-inch display
  • Even thinner design
  • Contoured stainless steel design
  • Integrated volume controls into the side
  • Built-in speake
  • Genius playlist creation
  • App Store built-in
  • Enhanced UI, better artwork on albums.
  • Nike+ receiver built-in (still requires a transmitter for your shoe)
  • 802.11 b/g wireless
  • 36 hours of music, 6 hours of video
  • US$229 (8GB), US$299 (16GB), US$399 (32GB)

More stats:

  • 100 million apps downloaded from the App Store
  • 60th day the store has been open
  • 700 games
  • Spore Origins released in App Store
  • Real Soccer 2009 released today - virtual transparent D-Pad
  • Need for Speed

iPhone 2.1 firmware:

  • Big update
  • Fixes lots of bugs
  • Fewer dropped calls
  • Better battery life improvements
  • No crashes with Apps
  • Backing up is faster
  • Available Friday

Jack Johnson steps out to perform a live acoustic songe. He's sold over 60 million albums, he's the #1 selling male artist in iTunes history.Event concludes at about 11:00 am PT.

Topics: Mobility, Apple, Hardware

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  • This was worth holding an event for?

    These are nothing but minor product updates. I've got to admit Apple is a master at generating hype.
    • It's call advertising and marketing

      and everybody else is just envious of the fact they can't do the same. But that's because they can't make a product that sells 160 million units.
      • And the financial press...

        ...aren't exactly happy about being promised a big fish and getting a tiddler.

        You can only get by on hype for so long.
        Sleeper Service
        • Not important....

          What is important is getting the word out and staying in the
          lime light. Not the financials presses reaction. It's all about
          the name and the name is Apple.

          Pagan jim
          James Quinn
  • RE: Apple's Let's Rock event

    Ho when do we get an updated Macbook Pro?
    • Not at a "Let's Rock" event...

      ...that's for sure! Macworld? Apple Special Event maybe? Who knows? As long as the damn wi-fi problem under OS X 10.5 is fixed!
  • RE: Apple's Let's Rock event

    More hype than what it was worth. Actually it sounded
    kinda boring.
    Loverock Davidson
  • Boring

    Ipod's are great and all, but a couple minor updates to them shouldn't really call for an event. I was hoping Apple would remember to update the products that got them in to the business... computers. Anything would have been nice, new monitors, a new mini, new laptops, give me something. After the new iphone came out it's kinda hard to get alot of excitement out of ipod updates. All in all this was probably the most boring apple event to date.
    • True...but

      That just sets up for the next killer event. The best thing
      Apple can do is mix it up a bit now and again. Keep their
      name in lights even when things are slow and when its
      unexpected come out with something truly WOW worthy.
      Even "WOW" can get dull if it's a constant stream of said.

      Pagan jim
      James Quinn
      • How much are you getting paid?

        At least MS is going to be paying their kool-aid drinkers $20/hr.
  • RE: Apple's Let's (drop like a) Rock event

    Hey folks,

    I'm not dead (shallow applause).

    We've painted our iPods a new color (applause), dropped some existing versions (applause), and lowered the prices (applause) - moves from left side of stage to right side and drinks from water bottle (applause). Oh, and we finally have the battery life needed to actually be useful (applause) and we've lowered the prices (tentative applause). We've made them thinner and even easier to break when you drop then (applause). We've added HD versions of the tiny TV shows you're already paying too much to watch (applause) AND we're jacking you for another $1.00 per episode (even more applause???). Next, we've updated and added features to a product that we give away (applause). We've added an information harvesting component so that your listening habits are uploaded to a server in our control so that we can push your habits onto the other iTunes users that can't figure out whether AC/DC goes well with Olivia Newton-John in a playlist (applause, polite laughter because we don't know either) - all without any special consideration that it may be none of our business what you listen to (applause). We've demoed games that look like the were made for the PSP (applause). And finally, we promised a fix for a device that should have been working from the start and that we shouldn't have made in the first place (resounding applause).

    Oh, and to mask the ludicrousness of all of this, we invited that Jack Johnson guy that they never play on your local rock radio station to play one of his whiny, downer songs in hopes that you'd forget that we didn't really announce anything.

    Hmmmm, why's the stock price dropping? I guess we didn't have enough "koolaid" to go around (cat calls and boos)
    • Brilliant!! Excellent post! (nt)