Cisco blogs about the iPhone suit

Cisco blogs about the iPhone suit

Summary: Mark Chandler, Cisco's SVP and General Counsel, has posted a blog entry on Apple's infringement of their iPhone trademark claiming that "this is not a suit against Apple’s innovation, their modern design, or their cool phone. It is not a suit about money or royalties. This is a suit about trademark infringement."

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TOPICS: Cisco
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Cisco 2007 logoMark Chandler, Cisco's SVP and General Counsel, has posted a blog entry on Apple's infringement of their iPhone trademark claiming that "this is not a suit against Apple’s innovation, their modern design, or their cool phone. It is not a suit about money or royalties. This is a suit about trademark infringement."

Yesterday, Cisco issued a press release on this issue stating:

Cisco® today announced that it has filed a lawsuit in the United States District Court for the Northern District of California against Apple, Inc., seeking to prevent Apple from infringing upon and deliberately copying and using Cisco's registered iPhone trademark.

The blog is a little more casual than the stuffy, corporate speak in the press release (as blogs should be) and they actually come off sounding like compassionate human beings: 

At MacWorld (sic), Apple discussed the patents pending on their new phone technology. They clearly seem to value intellectual property. If the tables were turned, do you think Apple would allow someone to blatantly infringe on their rights? How would Apple react if someone launched a product called iPod but claimed it was ok to use the name because it used a different video format? Would that be ok? We know the answer – Apple is a very aggressive enforcer of their trademark rights. And that needs to be a two-way street.

I want to hear Apple's side of the story on this but they're being incredibly quiet. Apple needs to fire up the blogs.apple.com subdomain now and start blogging about such things. I mean, if big companies like Microsoft and Cisco blog, why doesn't Apple?

Topic: Cisco

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2 comments
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  • Blogging about lawsuits

    Why doesn't Apply blog about the lawsuit? Because that'd be a very foolish thing to do. How many lawsuits get won or lost over 'outside influences'? (Search OJ Simpson...) Apple is a cagey company, and does everything they can to make sure that what they do benefits them. Commenting on a mis-step won't do that. Win or lose, they'll take care of the issue, and then bury it in their innovation, which is more important than a name anyway.
    prowll2000
    • Blogging about lawsuits

      While I would agree that the Television media can affect a jury's decision, I don't believe that these insignificant little techie blogs will. These blogs are more about swaying the opinion of a companies' main consumers. Cisco does not want to offend its buying faithful. Especially those that are also part of Apple's core (pardon the pun). Apple's refusal to blog is also a strategical methodology that they feel benefits their cause.
      DMoore89031