Forbidden fruit: Is the Bible Belt unfriendly to Apple?

Forbidden fruit: Is the Bible Belt unfriendly to Apple?

Summary: As one might expect, a recent report on Apple's U.S. market penetration shows its top 10 markets in Apple's home town, in major metro areas and surprisingly in Las Vegas. However, a look at the bottom 10 reveals that Apple products are sparse in parts of the Bible Belt.

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Image by Experian SimmonsAs one might expect, a recent report on Apple's U.S. market penetration shows its top 10 markets in Apple's home town, in major metro areas and surprisingly in Las Vegas. However, a look at the bottom 10 reveals that Apple products are sparse in parts of the Bible Belt. Consumer Insights, the newsletter of analyst company Experian Simmons, looked at which markets are the biggest users of Apple products, including the Macintosh, and iPod/iPhone mobile clients. The company's geographic data engine ranked 206 "Designated Market Areas." No shock, at the top of the list is Apple's home town, the San Francisco Bay Area, where 32.3 percent of adults own or use an Apple product. According to the company, 21.6 percent adults in the U.S. use an iPod, iPhone or Mac computer. That is an amazing stat. Here is what the Apple Market Ranker report said about the top 5 Apple-friendly territories. percent
2. Boston, MA: Almost one-in-three adults in the Boston DMA (31.3 percent) own or use an iPod, iPhone or Mac computer making area residents 45 percent more likely than average to be Mac maniacs. And with 11 Apple stores located within the Boston DMA, residents never have to go far for their Apple fix. 3. San Diego, CA: San Diego-area residents are 42 percent more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8 percent of the San Diego DMA’s 2.2 million adults are admitted Mac users.

4. New York, NY: Anyone can tell you that iPhones are about as common in New York City as taxis, which supports the fact that there are roughly 4.9 million Mac-users in the New York DMA. Of the almost 16 million adults in the area, 30.4 percent use either an iPod, iPhone or Mac computer. 5. Washington, D.C.: Residents of our nation’s capitol can agree on at least one thing: their love for Apple. D.C.-area residents are 39 percent more likely than average to be found listening to an iPod, chatting on an iPhone or tapping away on a Mac computer.
Also in the Top 10 are several west coast cities, such as San Diego and Santa Barbara, Chicago (a region with a lot of printing history), Denver and Las Vegas. I took a look at the bottom of the list and found that interesting reading as well. Here are the names of the bottom 10 areas with a population greater than 500K (Number 1 is the lowest): 1. Charleston-Huntington, WV: Only 11 percent of the 912,277 adult residents use an Apple product. Ranking 197/206. 2. Tri-Cities, TN-VA: Apple penetration is 11.5 percent. Ranking 196/206. 3. Shreveport, LA: PCs are popular here with only 12.3 percent Apple users. Ranking 190/206. 4. Tyler-Longview (Lufkin & Nacogdoches), TX: Only 12.9 percent of the 537,418 population use Apple. Ranking 185/206. 5. Johnstown-Altoona, PA: Lucky 13 percent. Ranking 184/206. 6. Springfield, MO: Of a population of 802,021 only 106,705 use Apple, 13.3 percent. Ranking 180/206. 7. Myrtle Beach-Florence, SC: Apple penetration is 13.7 percent. Ranking 177/206. 8. Wilkes Barre-Scranton, PA: Apple penetration is 13.9 percent. Ranking 173/206. 9. Little Rock-Pine Bluff, AR: Apple penetration is 13.9 percent. Ranking 172/206. 10. 163 Jackson, MS: Apple penetration is 14.7 percent. Ranking 163/206. I noticed that many of these Apple-unfriendly regions can be found in the Bible Belt. Perhaps there's a fallout from the Western European depiction of the biblical "forbidden fruit" as being an apple. [“But as for the tree of knowledge of good and bad, you must not eat of it; for as soon as you eat of it, you shall die.” (Genesis 2:17 The Jewish Publication Society translation)] On the ifo Apple Store blog, Gary Allen also pointed out that Apple has placed stores in some not-so-loyal regions, including Tulsa, which is at the bottom of the list.
Beyond the top 10 loyal regions, there are several other high-ranked regions without an Apple store, including Baltimore (Md., #13), Charlottesville (Virg., #16), Boise (Idaho, #25), Lafayette (Ind., #36) and El Paso (Tex., #46). Baltimore is served by two stores in the far suburbs, while Lafayette and Boise are home to universities. Tipsters say a store will open in Boise this fall. But the other cities listed above have never been spotted on any listing of possbile store locations. How far down the loyal list of 206 metro areas did Apple dip to locate an Apple store? Tulsa (Okla.) has the lowest percentage of Apple users in the study, just 15.7 percent, and it’s ranked #145. Apple opened a store at the Woodland Hills mall in June 2007.

Topics: Smartphones, Apple, Hardware, Mobility

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115 comments
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  • I-Anything

    Just an expensive young urbanite fad. I would be surprised if it did well outside major metropolitan areas.
    Richardbz
    • Obvious to me

      I have friends who have numerous Apple products. I also have friends who don't have a single Apple product.

      It's obvious to me the the difference is a matter of personality: the Apple buyers crave acceptance and are eager to be a part of the group that considers itself to be the American Intelligentsia, the leaders of the masses into the bright white future. They, incidentally, voted for "change" without knowing what that "change" really meant. Right now they're feeling pretty deflated.

      My other friends really couldn't give a sh*t about joining that clique, and see many of the Apple people as members of a weird semi-religious cult. Instead, they buy value and want something that gets the job done. They are traditionalists in other ways, too, which is why you find them NOT living in Silicon Valley or Manhattan.

      Hey, to each his own. I buy Dell, HP, and Sony.
      Dorkyman
      • Idiot

        Quit bringing your whiny-ass Faux News politics
        into this. I voted for change while realizing
        no one's perfect. So far we've got a PRes
        who's trying to bring us health care reform (we
        got a crippled bill but it's a start),
        strengthening our relationships around the
        world instead of acting like a college frat
        boy, and overall working on real issues like
        nuclear disarmament instead of "let's go blow
        'em up!" So we voted for change and we got it,
        but your whiny ass listening to Fox News tell
        you to hate doesn't understand. What you need
        to do, is go the f*** to hell and leave this
        country to people who care about each other
        insrtead of MONEY.
        midgarddragon
        • Wow...

          I can see you're really pissed at democracy...
          Papa_Bill
      • So...your friends prefer NO change?

        shouldn't they be working on DOS P.C.'s then? Adequate for web surfing, as long as there is no video, with a keyboard for firing off hate rants like your post to Freerepublic and Stormfront?
        Assuming we 'intelligensia' are so desperate for acceptance really loses steam when you consider what NOT voting for change would have gotten you...ever increasing insurance company profits while women with breast cancer continue to be defrauded of the insurance coverage they bought.
        Myself, I'm stuck with a Windows 7 dual core 4 gig because of the BUSH DEPRESSION still sweeping America.
        But when the Republicans are brought to heel, and things turn BACK UP for the citizens instead of the corporate dynastic class, I will go Mac. like any thinking person!
        mykmlr9
        • If the left had there way

          there would be no companies strong enough to build computers, PC or Mac. We would all be equal, like ants, or maybe amoebae.

          Hey, OK, there would also be no left or right.

          OK, enough politics.
          Papa_Bill
          • I mean

            if the left had THEIR way. Sorry.
            Papa_Bill
      • Obvious to me: really?

        With a name like dorkyman it would be unlikely your analysis that "the Apple buyers crave acceptance" would have much substantive evidence.

        Along with a number of acquaintances who also use Apple after having retired from the need to use a Microsoft OS, we simply adopted the REAL windows. Most of us were employers, are you?

        After years of DOS the graphic interface was accepted by virtually everyone .. but, it never was and is not now equal to the current Mac OS.
        781lc
      • Oink much?

        @Dorkyman No insight, just stereotypes. Typical Fox News watching Repiglican teabagger.
        Lester Young
  • RE: Forbidden fruit: Is the Bible Belt unfriendly to Apple?

    well, i live in florence and i can tell you that ipods are pretty popular here...hell, i own a Touch myself. not a lot of people here actually buy Macs though since they fall into one of three things: 1) too expensive, 2) dont need it, or 3) we play PC games. personally, i suppose you could put me in the anti-apple bin since i really dislike their computers and the cult of personality surrounding apple products (though since a rather large portion of the population owns ipods [excluding iphones], they dont have as much of a "cult inducing" experience). i suppose that the reasoning behind the lack of sales in the bible belt may be found that a lot of us are very practically-minded (myself included) and dont see any value in buying what is basically a piece of furniture with a computer chip and internet connection. $1000 for a $430 laptop? no thanks. btw my toshiba satellite ($430) has better hardware specs than any white macbook (minus the C2D, i have a good pentium which serves my needs well).
    privatejarhead
    • I have to agree . . .

      about cost being the primary issue. Most people in the Hinterlands (I'm in Ohio), simply don't see the need to blow a grand (or more) on a device that is essentially allowing people to shop on-line, send and receive e-mail, and work with family photos.
      JLHenry
      • I'm not sure I understand...

        If you are happy with your Windows computer, then what is the
        problem? Am I missing something?
        mixedupfiles
        • Here.....

          He thinks that the Mac, though nice, is not worth the money when it comes down to it. Like he said most people don't do much outside of shopping, email, and basic web searching. Many do not surround anything about their life around their computer. I guess in some places people still get out and do things in life and not on their computers?
          OhTheHumanity
          • Exactly.

            But try getting geeks like him to understand. It's like trying to describe the concept of color to someone who's been blind their whole life, or the concept of Music to someone's who deaf from birth . . .
            JLHenry
      • So...

        I think you might be somewhat like me, computers aren't my basic interest, *using them* for what they will do is, they are a tool, nothing more, and if they work well, that's enough. I don't buy a Corvette to go to the grocery store, nor would I use my Buick Century to race.

        Not that i consider the Mac to be a 'Vette.
        Papa_Bill
      • Cost - applied to other than a Mac??

        What car do you drive? what - if you could afford it?

        Home? same question. Clothes? Food? vacations? how about golf clubs?

        Envy? Jealousy? ignorance? inexperience?

        What???
        781lc
    • "Cult inducing experience"

      For those of us who were born and raised in the bible belt, served in a couple of wars, finished school, went to work, and became heads of companies the choice of a Mac was similar to buying a Cadillac or a Lexus.

      Someday you too might select products that please you rather than just meet a necessity.

      With the attitude exhibited in your post .. maybe not.
      781lc
    • RE: Forbidden fruit: Is the Bible Belt unfriendly to Apple?

      The idea that your $430 laptop has better specs than a macbook just show an ignorance of hardware. Care to post those specs for a one on one comparison?
      Let's start with that pentium.

      It is just this delusional and, to be honest, duplicitous, attitude that cherry picking specs is acceptable, that perpetuates this myth of cost.
      SpiritusInMachina
  • RE: Forbidden fruit: Is the Bible Belt unfriendly to Apple?

    ok
    lettin them know
    • umm

      soo...what do i not understand? there are some people out there that do seem to value looks over the internal parts. i get that, though i not one of them. quite frankly, i couldnt care less about style (my satellite is fat and ugly lol), but it does the job well. again, my $430 pc has better hardware specs than any macbook. if i really want to show off some style, i can better spend the extra $570 i save, perhaps on a few nice pairs of clothing? maybe an extremely nice date with some girl? certainly much better than acting like a snob, going "look at my shiny new mac!" besides, like others have said, people in the South do not get paid as well, so i doubt i could afford a mac if i wanted to. and no, im not some dumb hillbilly (i try to stay as far from the southern stereotype as possible), completeled IB MYP and now in the AP, so im not some backwards person who doesnt understand the differences between windows v osx, pc v mac, etc. i just choose to spend my hard-earned money on something better. food is a nice option....
      privatejarhead