madison

The Apple Core

Jason D. O'Grady & David Morgenstern

iPad’s lack of Flash/USB/Bluetooth is all about lock-in (updated)

By | February 1, 2010, 9:03am PST

Summary: The real reason Apple won’t allow Flash on the iPhone/iPod/iPad isn’t because it’s buggy or because it’s technically difficult - it’s all about Apple Lock-In.

158712-iphone-flash_originalI call B.S. on Apple.

The real reason Apple won’t allow Flash on the iPhone/iPod/iPad isn’t because it’s buggy or because it’s technically difficult. It’s the same reason Apple doesn’t put a standard USB port or expandable memory on it’s devices - it’s all about Apple Lock-In.

Flash is a huge threat to the App Store because with it you can play games, run apps and even build an “app store” that competes with Apple’s.

The same goes for USB, Apple doesn’t want you connecting a flash drive to your iPhone/iPod/iPad because they want you to get your content from iTunes, not to simply copy or play it from an external drive.

That’s why Apple uses an expensive proprietary 30-pin “dock connector” instead of USB. They get to sell expensive cables (there’s no OTA syncing of content, natch) and they get to license the connectors to legions of third parties clamoring to make peripherals for the device. More importantly though, Apple wants to sell millions of $69 keyboard docks and maintain control over what is passed across the dock connector port.

The same goes for expandable memory…

Hoping for a Bluetooth keyboard for your iPad? Don’t hold your breath. The iPad will not likely work with a Bluetooth keyboard if it’s anything like the iPhone and iPod before it. Of the 28 or so Bluetooth profiles in existence, Apple only supports the five least threatening profiles on the iPhone and iPod touch — and the keyboard profile (HID and/or SPP) isn’t one of them.

Update: Phil Schiller told PC World’s Tim Bajarin that the iPad “works with a Bluetooth keyboard.” This would be a complete departure from the iPhone and iPod touch which don’t include the Bluetooth keyboard profile. But Great News if true. Will the BT keyboard support make it to the iPhone and iPod touch then to?

Blocking the HID and SPP Bluetooth profiles prevents transferring files to/from your iPhone/iPod/iPad and effectively eliminates tethering over Bluetooth too. [This remains to be seen. -Ed]

This is the same reason that Apple doesn’t include an accessible file system on the iPhone/iPod/iPad. Apple doesn’t want you to store any content on your device that didn’t come from iTunes.

This is the same reason why Apple doesn’t include an expandable memory slot on its devices. Transferring your own music, movies and videos directly to any Apple device is a no-no.

Apple wants you to purchase (or rent) all of your content via iTunes and anything that threatens that model is a threat to its business. I realize that Apple has an obligation to create profit for its stockholders but let’s just drop the Flash is buggy charade and call a spade a spade. Apple will probably never implement Flash, USB, expandable memory or Bluetooth transfer profiles in the iPhone/iPod/iPad because its a threat to its profit and control.

If you want this type of technology don’t complain, buy something else.

Photo: CrunchGear

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

Talkback Most Recent of 197 Talkback(s)

  • Becoming what you hate
    I have been using Apple products almost since the beginning and one of the biggest complaints that us Mac users would was that PC makers (MS) wanted to rule the world. It seemed everything was for the PC. Nothing seemed to work with the Mac line. So Apple became more proprietary, more expensive and highly arrogant. I still use my Mac for some creative stuff but have found I can do more, have more options with less expensive products. In most cases companies like Adobe make that possible.
    Here is an example of my latest Apple experience: went to the local store to replace my ipod shuffle with another one. I was really happy to see they got even smaller because the one I am using is the small square on that I can connect to my wrap around headphones while jogging or working out. But when I saw that the charger was $28 and the headphones (which is proprietary and must be used with the ipod) were $18 which although came with the ipod was the least expensive part of the proposition. You need all three and if you lose the all important ear buds (with controls built in) you are SOL. I have no desire to be "locked in".
    ZDNet Gravatar
    patchrik
    1st Feb 2010
  • Good post - it's a precarious balance they create
    Apple adds value with sleek design and ease of use. But then they add frustration with device lock-in, DRM, and proprietary hardware links. The key is they try to balance it where the design and ease of use are worth far more than the hassle they create for owners with Apple lock-in. The problem is, they are slowly increasing the hassle they create and are approaching a tipping point. There will come a time when the hassle of Apple lock-in will outweigh the appeal of the design and UI. When that happens, Apple market share will drop to nothing like it did in the early 90's. They are playing a dangerous game that may hurt them in the long run.
    ZDNet Gravatar
    BillDem
    1st Feb 2010
  • Apple is becoming the new evil empire
    They gain market share and use it to increase their ability to lock their customers in and control the price of everything. Once you buy one Apple product they have you buying three for more than you wanted to pay. And that's just where it begins.

    Apple knows how to leech your wallet. It's their single greatest contribution to technology.
    ZDNet Gravatar
    T1Oracle
    1st Feb 2010
  • Becomming?
    Hardly! With the introduction of the first Mac, way back when, they started the foundations of Empire.

    Remember the Apple II series? Such a long, long life that series had, thanks in no small part to third party providers of add-in hardware and software.
    ZDNet Gravatar
    medezark@...
    2nd Feb 2010
  • buying three for more?
    I have been buying Apple stuff for over 10 years and I have never bought
    anything that I didn't want because of something I bought.

    I'd like to hear an example of this.
    ZDNet Gravatar
    jdehnert
    2nd Feb 2010
  • hmm
    i have seen several examples posted in this thread already

    have you read any of it??

    or is it a case of the fanboy blindness

    anyway you want an example heres one

    i paid 70 dollars on my 3rd generation ipod shuffle and i hate the headphones that come with the damned thing

    i mean it

    absolutely hate them

    i mean that is i hate all apples headphones

    its something about the shape of them that makes them constantly fall out of my ears

    and its not just me i have been asking arou8nd and apparently this is quite common

    now with any ANY other mp3 player it would be no problem

    i would just go out and buy some of those nice ergonomically shaped scullcandy earbuds right??

    well not with my shuffle

    oh no its all proprietary with the stupid annoying as **** confusing as hell user friendly as a rusty hand grenade one button controller on the headphones

    anyway you wanted an example well there you go

    not that it will change your mind

    fanboy blindness i have found to be almost incurable
    ZDNet Gravatar
    shadowscrawl
    3rd Feb 2010
  • What a crock!
    If you're trying to compare Apple to the true evil empire, Microsoft, you
    need to do some research.

    Apple isn't "locking" anyone in. Apple DOES use standard, non-
    proprietary formats, BTW.

    They used DRM for music, because the music "industry" was afraid of
    piracy. A few years down the road? They see they're making a profit and
    DRM is gradually removed. The same thing may happen with iBooks for
    the iPad.

    The 30-pin Dock Connector? What's the problem? It handles syncing,
    audio, VIDEO and power simultaneously. Sorry to pop the Apple-hate
    balloon, but USB CANNOT do all those things and certainly not at the
    same time.

    As for accessories, there are plenty of third-party things that do as much
    and often more than comparable Apple products, for less. There are
    MANY products which can recharge an iPod via USB and a Dock
    Connector cable (included with an iPod/iPhone/iPod touch, BTW), for
    instance.

    I DO agree with the iPod shuffle headphone thing. That was just plain
    dumb, BUT third-parties DID introduce iPod shuffle controllers that let
    you use any headphones you want, not just Apple's crappy-sounding
    earbuds.

    Again, do some research and buy something besides the Apple thing.

    The only lock-in there is is a lack of curiosity and imagination. I don't
    believe there are third-party solutions for that.
    ZDNet Gravatar
    jeffharris
    18th Feb 2010
  • One more thing...
    The Dock Connector has audio line-out, which allows you to send a
    better audio signal to a hi-fi, etc..

    Again, USB can't do that.

    The Dock Connector is FAR more robust and flexible than USB.
    ZDNet Gravatar
    jeffharris
    18th Feb 2010
  • Apple is fast approaching the M$ threshold
    when people would start boycotting it and dump it for more open alternatives.
    ZDNet Gravatar
    Linux Geek
    1st Feb 2010
  • FBI: Flashers Boycotting iPad
    Time to draw a very clear line.
    ZDNet Gravatar
    jfiser
    1st Feb 2010
  • So this is what happened to Linux
    people got sick of it and boycotted it. Interesting.
    ZDNet Gravatar
    CrashPad
    1st Feb 2010
  • This message
    makes no sense... I'm a staunch Windows person myself, but Linux has actually come a long way with Ubuntu - after bashing it as recently as two months ago, I'll admit it... and it has FLASH.
    ZDNet Gravatar
    mlbslugger
    1st Feb 2010
  • Not Only That
    but they have continuously done equivalent things that are constantly getting Microsoft sued - and somehow they've managed to get away with it for years.

    The author brings alot of valid points, actually they're fact. The only thing left is the fact that they somehow manage to lock into AT&T for everything they do, and that surprises me that they can shut out the other major wireless carriers and not get in trouble...
    ZDNet Gravatar
    mlbslugger
    1st Feb 2010
  • Only that
    Microsoft is sue-worthy because they have a monopoly on the personal computer OS. Monopoly status isn't in and of itself a negative thing--unless you are true believer of free market economic theory in which case monopolies have to be broken up for the theory to be valid--it's when you abuse your monopoly position that you get into trouble.

    Apple doesn't enjoy any equivalent monopoly position. Yes, they are dominant in the portable music player department. But you can put any music you like on your iPod, not just music you purchase from iTunes. And the iTunes client runs on Windows, so you don't need to own a Mac to manage your iPod.
    ZDNet Gravatar
    zdnet-gregc
    1st Feb 2010
  • um
    #1 you can charge via your computer, don't need a charger.

    #2 You can use the ipod headphones with anything, and, you can select
    many 3rd party headphones that will operate the controls.

    Feel free to lose them without blaming anyone but yourself. And then
    buy a 3rd party version to feel like you're not "locked in" OMG!
    ZDNet Gravatar
    U53r
    1st Feb 2010

Talkback - Tell Us What You Think

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
Click Here

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources