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The Apple Core

Jason D. O'Grady & David Morgenstern

iTunes (unofficially) jumps on the Instant bandwagon

By | September 13, 2010, 10:21pm PDT

Summary: “Instant” appears to be the buzzword du jour, witness Google Maps, Images and YouTube Instant. Now a 15-year-old developed iTunes Instant.

By now you’ve probably seen Google Instant which displays search results as you type. Google claims that it helps you search faster because you don’t have to finish typing your full search term, or even press “search.” I think that this video of Billy Joel’s “We Didn’t Start the Fire” on Google Instant pretty much sums its up

“Instant” appears to be the buzzword du jour — witness YouTube InstantGoogle Maps Instant and Google Images Instant — and it was probably inevitable that someone would create iTunes Instant. And that someone is 15-year-old Stephen Ou who spoke to Mashable:

iTunes Instant is basically a search engine for iTunes, which the creator said he made because, “Search within iTunes.app is extremely slow and cluster, I’ve never used it. So I use Apple’s Search API instead, and develop[ed] this app in less than three hours that will make your life better.” A quick test of the app reveals that it does work pretty well — a search for relatively obscure jams returned relatively accurate results in near real time. (However, it doesn’t quite work when searching for both artist and song.)

Stephen Ou created iTunes Instant in less than three hours hoping to solve two major problems in iTunes.app search: cluster interface and slow speed. According to Ou it’s “not just another instantization app, it is clean and fast, and it really fills in the gap that keeps people away from iTunes native search”

More details can be found on his blog.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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