The Apple Core

Jason D. O'Grady & David Morgenstern

Steve Jobs: The Lost Interview foretells his return to Apple

By | November 16, 2011, 9:27pm PST

Summary: PBS magically found the master tape from a Robert X. Cringley interview with Steve Jobs from 1995 and has released it as a 70-minute feature film.

I went to see Steve Jobs: The Lost Interview tonight at a theatre in downtown Philadelphia. The movie is the “entire tape” interview that Robert X. Cringley did with Jobs in 1995 for a PBS television special “Triumph of the Nerds: The Rise of Accidental Empires” that premiered in June 1996.

Here’s the official trailer for the film:

Only about 10 minutes of the interview made it into Triumph of the Nerds — which is available on YouTube — and the rest of the interview landed on the proverbial cutting room floor. The rest of the tape was feared lost, or so the story goes, until the original tape was recently discovered in the director’s garage.

The movie is playing for a limited two-day engagement (November 16 and 17) at 23 theaters across the U.S. Tickets and showtimes are on the official movie Web site.

The ’95 interview, about 70 minutes all told, captures a spunky and charismatic Jobs at the wise age of 40, speaking about Apple after a bitter power struggle with John Scully ended in his ouster. Jobs is about 10 years into his stint at NeXT and one point he asks Cringley “you don’t want to hear about NeXT, do you?” — almost as if he didn’t want to talk about it.

Although clearly not over his split with Scully — Jobs describes how Apple in 1995 was in a “glide slope” that “isn’t reversible” — it’s easy to detect a hint reverence in his voice when Jobs speaks about Apple.

Was Jobs making his big pitch for Apple to buy NeXT? Could be, because Apple indeed acquired NeXT (for $400 million) just 18 months after the interview was taped, and Jobs made his biggest triumph to date — returning and resurrecting Apple.

A couple of short clips from the movie:

My advice is to see the movie if you can. It’s definitely worth your time, especially if you’re, ahem, enlightened.

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Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Steve Jobs: The Lost Interview foretells his return to Apple
Third of Five 27th Nov
@belli_bettens@... I don't think it's so much "10-20 years" ahead, but for better or worse, the iPhone has changed the landscape of mobile phones, so I think it can be reasonably argued that what Apple is doing now serves as a preview of what other companies will be doing later on.
Pay money to watch a bitter self absorbed man belittle his former boss and all those in the industry that beat him and Apple almost entirely out of the game?
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@Peter Perry ... Still not the only way.

Bitter? Says who? Seems to me Steve was a fighter and fighters don't when things get rough give up they stick to their guns and well fight.

Self Absorbed? Ha! I'll give you that one but heck if I had half the success and achievements of this man I'd likely be a tad bit self absorbed as well:) Lets search history shall we? Name me one person in the history of business who did not have personality quirks who achieved the kind of success Steve Jobs did.

Belittle? John Sculley? Seriously how can one belittle him!?! He is what to tech history exactly? Not much? OK then perhaps instead of belittling Mr. Sculley Steve Jobs gave his honest opinion about a subject he knew something about and was proven right over time?

Beat him? You can't claim victory unless the other side actually gives up or is wiped out. That never happened. Steve Jobs wasn't even running the company when Apple had it's biggest problems anyway. Besides to have a really great story you have to have a rise, a fall, and a truly spectacular rise again to even greater heights. Everyone loves a comeback.

Pagan jim
@James Quinn Apple reinvnted itself and it raised the white flag when Steve went crawling back to MS begging for Office back on the Mac.

Also, he was bitter!

As for John Sculley, he saved Apple as well! Macintosh tanked for two years under Jobs direction... After they removed Jobs Sculley took the company in another direction and actually saved the Macintosh. Crud, he brought Apple back to prosperity but the innovation think tank ran dry.

Jobs stepped back in and reinvented Apple as a media consumption and delivery company as well as a portable electronics company.

as for personality quirks! Many have quirks, Jobs downright had personality disorders!
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@Peter Perry
WHY do you insist on bloviating on subjects about which you know NOTHING?!?
Steve Jobs had no need to go crawling to MS. He came in and decided to settle a long running legal suit against MS, so as not to have it as a distraction. In exchange for dropping the suite, MS had to purchase 150M of non-voting stock, and made the office deal. MS jumped at the deal, because they were let off lightly.
You simply don't know anything about the history here, and instead of finding out, you just regurgitate internet memes you read online somewhere.

Nor is your characterization of the situation with Sculley even remotely accurate. There is a reason the board removed him. Care to post some financials that back up your claims?

As for your claim about Jobs making the company a media consumption company, you again make your ignorance clear. Jobs returned to Apple as interim CEO in 1997. The first iPod did not com out until 2001. 4 years of just macs.

And since you didn't know Jobs, and most likely didn't know anyone who knew him either, your opinion on his personality is worth about as much as the rest of your opinions.
Nothing.
@Peter Perry - you obviously know nothing about SJ or this interview. The film shows an insightful, humble, brillant man. Apple was never out of the game, but others like MS were starting to catch up in 1995, now Apple is 10 20 years ahead in every category they compete in... so quit being "bitter", see the film, it will change your mind about SJ in several profound ways.
@Pederson You're smoking something. They aren't 20 years ahead.
Apple is not 10 years ahead of MS ... It's a reality ahead.
@Pederson
If what Apple produces now is supposed to be the future in 10-20 years, it's going to be a very dull one :-p Imagine that we're all still using the same electronic devices as 10-20 years ago, lol.
@belli_bettens@... I don't think it's so much "10-20 years" ahead, but for better or worse, the iPhone has changed the landscape of mobile phones, so I think it can be reasonably argued that what Apple is doing now serves as a preview of what other companies will be doing later on.
Would you guys let Steve Jobs go? He was just a smelly guy who designed closed systems with hardware and battery issues. Leave the cult now!
@Greywoof... Curse him!!! You actually smelled Steve Jobs? How odd of you and such a strange comment. I for one would never admit to getting close enough to a guy and going to the effort of taking a wiff but hey that's me. As for the closed systems have to tell you I love it. It's a very big part of what makes Apple so good too me! Their stuff is not perfect but over all very reliable and works very well over a long period of time. Then as a huge BONUS I can resell my Apple gear and get some solid green to buy more!!!!

Pagan jim
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I believed
jaypeg 17th Nov
@James Quinn

I believed in Apple's products and vision so much that I bought their stock. The increase in value on that stock has paid for every Apple product I ever bought, and will probably keep me in Apple gear for the rest of my days, or until something better comes along. Insisting on quality sometimes has it rewards!
@James Quinn I guess you've never riden on a bus or an airplane if you've never had to smell the people around you. wink
@Greywoof Fine. Now go back and drink your Microsoft koolaid.
@LDMartin1959

..personally, I see more negative comments about Apple from the Linux crowd (who really should know better) than the MS crowd these days.
@daftkey Would have to agree. It might be directed at MS or it might be directed at Apple but either way the Linux crowd has the highest percentage of small minded haters of all platforms.
@Greywoof - You are talking about Bill Gates, not Steve Jobs.
@Greywoof Your hatred for Jobs and Apple is simply a cult from the other side so get over yourself, it's pathetic.
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Yea, right
LDMartin1959 17th Nov
Yea, right. It just "magically appeared". And I'm Houdini.
@LDMartin1959

No.. they were just holding it wrong.
@Badgered ... for her birthday and she loved it. A week later it stopped working. We got a replacement not the watch fixed but an entirely new watch and after a couple weeks it broke as well. She picked up one of those cheep watches at a convenience store and that sucker worked for years. Turns out there are some people who can't wear quality watches something to do with the electro magnetic's they individually give off. Same thing was found for computers in general there are actually some people who if you sit them behind a computer to work on will have far more issues with that computer than anyone else in a given office. Turns out that works with smartphones as well. Oh and I think it was not how they were holding it but rather the PH level of their sweat.

Pagan jim
@James Quinn: Instead of yours I like the interpretation of your story as a proof of, that some people just have a hard time accepting that you can buy better products for actually less, or, that by paying premium you won't neccessarily get a better products. You will however be inclined to make believe it to yourself and to others, that the pricier product must be better, and that any fault it obviously has, can not actually lie with the product, only with something else - for ex. with you. And you're right about that. Only, that flaw is not your sweatier hand, but your inability to actually asses the situation correctly and to admit, that you spent too much on an inferior and/or actually faulty product. Let it be a watch or a cell phone with battery and signal issues.
@Badgered The weird thing is there are far more iPhone users than any single model of any other manufacturer in the last year or so. Despite that you have nearly ALL of them very satisfied with the battery life AND signal. I have to remind them that this phone even had "issues". They had competing phones before and found their iPhone better. In fact, they bought the iPhone because friends of theirs were so happy with their iPhone. Most people I have met who own an Android phone, bought it for ONE reason... it was free. That's it. They refused to pay a penny for their phone since they always got their phones for free. They didn't want a particular function, they knew next to nothing about specs and don't you dare ask them what an "O/S" is... they did not know anything other than "it"s free, man!!!".
Why does the media spend so much time on the Tea Partiers vs Progressives hating on each other, Those hatreds does not hold a candle to the Apple fanboys vs Apple haters. Lets rent a stadium have them go at it in a fight to the death on live streaming video (major network are so 1960's, cable networks so 1990s). Weapons to be used are the fanboys favorite tech products.
Everyone who hates and denigrates Steve Jobs has every right to. 'Course, without him they would be doing it with punch cards.
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Nice
use_what_works_4_U 18th Nov
@sqribbler
I see what you did there. Woz created the tech that drove the home IT revolution. But you're right - without Steve it would have died on the vine. Or so I've heard Woz say in interviews.
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Honoring Steve Jobs
danjab1 17th Nov
Found this cool T-shirt that I think does a great job of honoring Steve Jobs. Plus, $2.00 of each sale goes to the American Cancer Society. Check it out.


http://www.utilityboardsupply.com/T-Shirts/Utility/Utility-iCon-T-Shirt



I don't get anything for this, just like supporting his memory and supporting a valid cause.
Sometimes you're the horse, sometimes the carriage and sometimes the passenger. In any capacity I would have been proud to have been along for the ride. They whip racing horses too! You don't give up anything of yourself when you admit someone else was great. Can you imagine Robert DiNiro in The Untouchables not using a bat?
I remember seeing that PBS series a long time ago.

Oh wait- could it have been the earlier "Revenge of the Nerds"? 1996 seems much too recent.
Don't remember Jobs much, but I DO remember a then (mostly) unknown heavyset bald guy sitting in a hot tub, perhaps with a cigar and drink in his hands, and chuckling how he and Bill crushed IBM and maybe Apple also...
Serves "smoothie" Steve right, for making fun on stage, of that awkward-looking guy named Bill sitting beside him.

If I can recall correctly, his name was Ballmer or something like that.
Hmmn... must check my Pirate-Bay links and fire up utorrent...
Think it's still available there? Maybe (heh-heh) Ballmer has suppressed it.

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