Steve Jobs: The Lost Interview foretells his return to Apple

Steve Jobs: The Lost Interview foretells his return to Apple

Summary: PBS magically found the master tape from a Robert X. Cringley interview with Steve Jobs from 1995 and has released it as a 70-minute feature film.

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TOPICS: Apple
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I went to see Steve Jobs: The Lost Interview tonight at a theatre in downtown Philadelphia. The movie is the "entire tape" interview that Robert X. Cringley did with Jobs in 1995 for a PBS television special "Triumph of the Nerds: The Rise of Accidental Empires" that premiered in June 1996.

Here's the official trailer for the film:

Only about 10 minutes of the interview made it into Triumph of the Nerds -- which is available on YouTube -- and the rest of the interview landed on the proverbial cutting room floor. The rest of the tape was feared lost, or so the story goes, until the original tape was recently discovered in the director's garage.

The movie is playing for a limited two-day engagement (November 16 and 17) at 23 theaters across the U.S. Tickets and showtimes are on the official movie Web site.

The '95 interview, about 70 minutes all told, captures a spunky and charismatic Jobs at the wise age of 40, speaking about Apple after a bitter power struggle with John Scully ended in his ouster. Jobs is about 10 years into his stint at NeXT and one point he asks Cringley "you don't want to hear about NeXT, do you?" -- almost as if he didn't want to talk about it.

Although clearly not over his split with Scully -- Jobs describes how Apple in 1995 was in a "glide slope" that "isn't reversible" -- it's easy to detect a hint reverence in his voice when Jobs speaks about Apple.

Was Jobs making his big pitch for Apple to buy NeXT? Could be, because Apple indeed acquired NeXT (for $400 million) just 18 months after the interview was taped, and Jobs made his biggest triumph to date -- returning and resurrecting Apple.

A couple of short clips from the movie:

My advice is to see the movie if you can. It's definitely worth your time, especially if you're, ahem, enlightened.

Topic: Apple

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31 comments
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  • RE: Steve Jobs: The Lost Interview foretells his return to Apple

    Pay money to watch a bitter self absorbed man belittle his former boss and all those in the industry that beat him and Apple almost entirely out of the game?
    slickjim
    • Well that is one way of looking at it:P

      @Peter Perry ... Still not the only way.

      Bitter? Says who? Seems to me Steve was a fighter and fighters don't when things get rough give up they stick to their guns and well fight.

      Self Absorbed? Ha! I'll give you that one but heck if I had half the success and achievements of this man I'd likely be a tad bit self absorbed as well:) Lets search history shall we? Name me one person in the history of business who did not have personality quirks who achieved the kind of success Steve Jobs did.

      Belittle? John Sculley? Seriously how can one belittle him!?! He is what to tech history exactly? Not much? OK then perhaps instead of belittling Mr. Sculley Steve Jobs gave his honest opinion about a subject he knew something about and was proven right over time?

      Beat him? You can't claim victory unless the other side actually gives up or is wiped out. That never happened. Steve Jobs wasn't even running the company when Apple had it's biggest problems anyway. Besides to have a really great story you have to have a rise, a fall, and a truly spectacular rise again to even greater heights. Everyone loves a comeback.

      Pagan jim
      James Quinn
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @James Quinn

        +1
        daftkey
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @James Quinn Apple reinvnted itself and it raised the white flag when Steve went crawling back to MS begging for Office back on the Mac.<br><br>Also, he was bitter!<br><br>As for John Sculley, he saved Apple as well! Macintosh tanked for two years under Jobs direction... After they removed Jobs Sculley took the company in another direction and actually saved the Macintosh. Crud, he brought Apple back to prosperity but the innovation think tank ran dry. <br><br>Jobs stepped back in and reinvented Apple as a media consumption and delivery company as well as a portable electronics company.<br><br> as for personality quirks! Many have quirks, Jobs downright had personality disorders!
        slickjim
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @Peter Perry<br>WHY do you insist on bloviating on subjects about which you know NOTHING?!?<br>Steve Jobs had no need to go crawling to MS. He came in and decided to settle a long running legal suit against MS, so as not to have it as a distraction. In exchange for dropping the suite, MS had to purchase 150M of non-voting stock, and made the office deal. MS jumped at the deal, because they were let off lightly.<br>You simply don't know anything about the history here, and instead of finding out, you just regurgitate internet memes you read online somewhere.<br><br>Nor is your characterization of the situation with Sculley even remotely accurate. There is a reason the board removed him. Care to post some financials that back up your claims?<br><br>As for your claim about Jobs making the company a media consumption company, you again make your ignorance clear. Jobs returned to Apple as interim CEO in 1997. The first iPod did not com out until 2001. 4 years of just macs.<br><br>And since you didn't know Jobs, and most likely didn't know anyone who knew him either, your opinion on his personality is worth about as much as the rest of your opinions.<br>Nothing.
        .DeusExMachina.
    • RE: Steve Jobs: The Lost Interview foretells his return to Apple

      @Peter Perry - you obviously know nothing about SJ or this interview. The film shows an insightful, humble, brillant man. Apple was never out of the game, but others like MS were starting to catch up in 1995, now Apple is 10 20 years ahead in every category they compete in... so quit being "bitter", see the film, it will change your mind about SJ in several profound ways.
      Pederson
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @Pederson You're smoking something. They aren't 20 years ahead.
        slickjim
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        Apple is not 10 years ahead of MS ... It's a reality ahead.
        john_gillespie
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @Pederson
        If what Apple produces now is supposed to be the future in 10-20 years, it's going to be a very dull one :-p Imagine that we're all still using the same electronic devices as 10-20 years ago, lol.
        belli_bettens
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @belli_bettens@... I don't think it's so much "10-20 years" ahead, but for better or worse, the iPhone has changed the landscape of mobile phones, so I think it can be reasonably argued that what Apple is doing now serves as a preview of what other companies will be doing later on.
        Third of Five
  • RE: Steve Jobs: The Lost Interview foretells his return to Apple

    Would you guys let Steve Jobs go? He was just a smelly guy who designed closed systems with hardware and battery issues. Leave the cult now!
    augenj
    • Yeah and those issues were they worked very well!!!

      @Greywoof... Curse him!!! You actually smelled Steve Jobs? How odd of you and such a strange comment. I for one would never admit to getting close enough to a guy and going to the effort of taking a wiff but hey that's me. As for the closed systems have to tell you I love it. It's a very big part of what makes Apple so good too me! Their stuff is not perfect but over all very reliable and works very well over a long period of time. Then as a huge BONUS I can resell my Apple gear and get some solid green to buy more!!!!

      Pagan jim
      James Quinn
      • I believed

        @James Quinn

        I believed in Apple's products and vision so much that I bought their stock. The increase in value on that stock has paid for every Apple product I ever bought, and will probably keep me in Apple gear for the rest of my days, or until something better comes along. Insisting on quality sometimes has it rewards!
        jaypeg
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @James Quinn I guess you've never riden on a bus or an airplane if you've never had to smell the people around you. ;)
        PhillyIT
    • RE: Steve Jobs: The Lost Interview foretells his return to Apple

      @Greywoof Fine. Now go back and drink your Microsoft koolaid.
      LDMartin1959
      • Who says everyone who has a negative opinion about Apple is a MS lover?

        @LDMartin1959 <br><br>..personally, I see more negative comments about Apple from the Linux crowd (who really should know better) than the MS crowd these days.
        daftkey
      • RE: Steve Jobs: The Lost Interview foretells his return to Apple

        @daftkey Would have to agree. It might be directed at MS or it might be directed at Apple but either way the Linux crowd has the highest percentage of small minded haters of all platforms.
        non-biased
    • RE: Steve Jobs: The Lost Interview foretells his return to Apple

      @Greywoof - You are talking about Bill Gates, not Steve Jobs.
      Pederson
    • RE: Steve Jobs: The Lost Interview foretells his return to Apple

      @Greywoof Your hatred for Jobs and Apple is simply a cult from the other side so get over yourself, it's pathetic.
      non-biased
  • Yea, right

    Yea, right. It just "magically appeared". And I'm Houdini.
    LDMartin1959