Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

Summary: All eyes are going to be on Mr. Cook when he makes his first major announcement as Apple CEO. Let's give him a chance before comparing him to the mercurial (and irreplaceable) Steve Jobs.

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TOPICS: Apple
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AllThingsD's John Paczkowski cites "sources close to the situation" in a report today claiming that Apple will hold a special event for the media on October 4 -- just under two weeks from today.

While Apple could certainly change its plans anytime, sources said that the Oct. 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

It's a Tuesday which is generally Apple's preferred day for media events, so that checks out, but there's a wrinkle. TechRepublic Chief Jason Hiner points out that Moscone Center -- the site of previous Apple announcements - like WWDC 2011 -- is booked for an Oracle event on October 4th. Also, no invitations have been received by the press to this point, although they should be appearing any day now.

Zach Whittacker's covered the story over at BTL, noting that:

...while consumers will be looking for the new iPhone, as the highly anticipated Christmas and holiday season seller of the year, analysts and journalists will be looking at Tim Cook, who replaced Steve Jobs over the summer after he resigned from the company.

Indeed.

All eyes will be on Mr. Cook after officially taking the reigns from CEO Steve Jobs in August. How will he do? Most likely, he'll be the same as he ever was, so those expecting to see Steve Jobs incarnate will be disappointed. Let's all give him a chance to be the full-fledged CEO for a little while before the inevitable comparisons to the mercurial (and irreplaceable) Steve Jobs.

So what will Apple announce?

The iPhone 5, iOS 5 and iCloud (including iTunes Match) are expected to be the main event, as is some sort of iPhone lite (nee iPhone 4S). I think that we could also see more content partnerships with more book and magazine publishers to help bolster the flagging iBooks and barron Newsstand apps. An updated iPod touch has also been floated, as have any number of predictions about iTunes, TV, movies and media in general.

I'll also go on record that iWork '12 will take a bow at the event, with complete iCloud integration across re-vamped Mac OS and iOS apps.

Other potential announcements include:

  • Partnership with Nuance (please!)
  • MacBook Air 15-inch (not likely)
  • iPad 3 (the dark horse, 100:1+)

Photo: Geekyblog

Topic: Apple

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8 comments
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  • RE: Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

    From the rumors flying about I suspect any comparisons to Mr. Jobs will be lost in the event itself. Sure, there will be the few wonks who like to beat up Apple will make the case that Mr. Cook isn't the icon Jobs is, but hey, life goes on. Wall Street, normally a very skittish critter, is taking a solid position on the succession.
    dheady
  • I already like Cook far more than Jobs

    Jobs is a known cheapskate and was extremely uncharitable with his billions. Tim Cook's first move after replacing Jobs? He announced a charity matching program.<br>http://9to5mac.com/2011/09/08/tim-cook-announces-new-charity-matching-service-for-apple-employees/<br>Good job Tim, I like you already.
    toddybottom
    • RE: Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

      @toddybottom Mr. Jobs' hasn't taken the highly public route of the Gateses. That does not mean he's a 'cheapskate' or uncharitable, you are just ignorant of any charitable activities. 'Ignorant' being the operative word.
      dheady
  • Tim Cook is already a part of Apple's success

    While people tend to look at Steve Jobs as the reason for Apple's achievements the reality is that there have been some very talented people around that were just as important. For example, think of where Apple would be today without Jonathan Ive.

    Tim Cook has been a major factor in Apple's success and is obviously bright enough to maintain the directions of the company.

    BTW, look for other Execs at Apple getting on stage during the presentations.
    Ken_z
  • RE: Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

    Let???s see what gets announced, before we all jump to conclusions. Is Cook the same as Steve Jobs? No, I do not thing we will see another personality like Steve Jobs for a long time.
    Rick_Kl
  • Let&acirc;??s give him a chance before comparing him to the mercurial (and irreplac

    First, no one is "irreplaceable", ever... difficult act to follow, yes... irreplaceable, no! Second, why don't you try following your own advice. You're already comparing when the summary says Jobs is irreplaceable.
    house63
  • RE: Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

    We are all replaceable. Death proves that.
    blackjack861
  • RE: Tim Cook Apple event rumored for Oct. 4; Comparisons to Jobs inevitable

    When he makes the comments "Let???s all give him a chance to be the full-fledged CEO for a little while before the inevitable comparisons to the mercurial (and irreplaceable) Steve Jobs.", he is simply stating facts gentlemen. If you know the history of Apple, you know what Jobs meant to the company. He is not saying that other companies don't have their own versions of him. Apple has the talent within it's company now because of the people he surrounded himself with. Under his leadership, he took a failing company and made it the most valuable company in the world. It is not meant to say that Cook is incapable or that Apple will be unsuccessful. They will continue to do well under new leadership and comparisons aside, Tim Cook is a capable leader.
    allthingstech