Was the iPhone keynote a mistake?

Was the iPhone keynote a mistake?

Summary: Via Slashdot: jcatcw writes "Mike Elgan at Computerworld lists six reasons why it was a mistake to make the iPhone keynote at Macworld. He argues that extremely high expectations can only lead to disappointment for consumers and investors.

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TOPICS: iPhone
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Via Slashdot:

jcatcw writes

"Mike Elgan at Computerworld lists six reasons why it was a mistake to make the iPhone keynote at Macworld. He argues that extremely high expectations can only lead to disappointment for consumers and investors. The focus on the phone during the keynote also took away from the Apple TV announcement, put iPod sales at risk, gave competitors a head start, and (perhaps worst of all) ruined the company's talks with Cisco over the iPhone name. From the article: 'The iPhone, despite its many media-oriented virtues and its sweet design, will do far less than most existing smart phones. The problem Apple now faces because of Jobs' premature detail-oriented announcement is that of dashed expectations. When customers expect more and don't get it, they become dissatisfied.'"

So I put it to you, fair reader:

[poll id=26] 

Topic: iPhone

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10 comments
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  • Remember the Win95 introduction?

    Windows 95 fell short of its technical expectations, but because it was still easy to install, easy to use, and relatively inexpensive it became one of the most successful product launches in history. Never underestimate the power of a good user interface. It's what the masses value above anything else in the world of IT. It's why the iPod owns the MP3 player market, and it's why the iPhone has such high expectations.
    Michael Kelly
  • It may have been.

    Six months to wait for shipping product is an awfully long time to keep the
    excitement up. Already the pretenders to the throne are lining up with their old-
    school products that offer everything but the kitchen sink, wrapped in faux iPhone
    looks, with the attempts to scoop up those who 'just can't wait'. I certainly hope I am
    wrong, but six months seems like a very long time from now. Good luck, Apple.
    999ad@...
  • How Awesome is ZDNet? Vote Now!

    A) Highly awesome
    B) Supremely awesome
    C) Transcendently awesome

    So the pre announcement of the iPhone is lame. But just to be clear, speculation
    on the worth of the pre announcement is more than called for, it's imperative. So
    much so it will have to be reissued in various forms by various people ad
    infinitum.

    Could we hold down the level of agitation and wait till it ships please.
    Harry Bardal
    • Why???

      So the guy who runs the company tells you he's going to ship with and without a whole series of features.

      So now we can't comment???

      Did you ever think that Apple may be reading this feedback to find out what it is they should change about the design?

      There is a very simple way to avoid all these comments.

      Don't read them.

      For now, you have to realize that Jobs had a motive and an agenda when he made that announcement. You can bet that he was 'feeling out the market'.

      HE WANTS FEEDBACK.

      Now we have to contend with twits of the 'can't we all just get along' ilk wandering the boards saying that we shouldn't comment on new product announcements and we have to wait till it ships.

      LOL
      The Smoking Man
  • How Much does Jason D. O'Grady like the iPhone?

    a) Not much.
    b) Not a lot
    c) There is no iPhone .It's just a diversion
    Piot
    • Touch?

      I had a good laugh at your comment.
      Touch? my friend.

      Actually, I like the iPhone quite a bit and will be buying two of them at launch. I just don't think that it's perfect.

      - Jason
      Jason D. O'Grady
  • Computerworld way off the mark

    Computerworld makes a few good points, but in the important areas,
    they're wrong, and they make some unfounded statements.

    The detailed announcement will have some people hold-off on phone
    purchases and renewing long contracts so they can buy iPhones soon after
    they're available. That's a good thing for iPhone. What's more, the details
    now give the rest of us time to make comments so Apple can potentially
    make some s.w. improvements/changes.

    And they're quite wrong if they think a $600 8GB, 2-yr contract device (that
    requires you be on a specific carrier) is going to cannibalize many sales
    from an "untethered" $350 80GB device.

    AppleTV is hardly a big deal...you've been able to watch iTunes videos on
    your TV since day 1 of the video iPod using the iPod video connector
    cables.

    They're also jumping to conclusions in a few places too. No one knows for
    sure if the iPhone will support voice dialing, voice memos, or video
    recording. As for not having Office or Outlook support, ok, then again, that
    could change at any time, it's just software. Use as a bluetooth modem is
    another thing that might potentially be change-able using only s.w., so this
    decision may not be set in stone yet.

    True, it won't have 3G...which is kind of moot considering Cingular's level
    of 3G support right now. And look at the forthcoming Nokia N95 that does
    have 3G...half the talk time and a tiny screen!

    There's a lot of this phone's function that we haven't even seen yet, and
    who knows what new surprises will be in store for us come June.
    jayk_z
    • Huh???

      I presume you realize the keynote was delivered by Jobs himself?

      All the information is from what he said.

      To say that the authors of these articles are engaged in FUD or a condemnation of Apple based on flawed ... well, what are you saying???

      Jobs told all that would listen about the features that it will and won't have.

      What you seem to be saying is that nobody has the right to make a judgement on the product based on what the guy who runs the company says because he may change his mind and change the design or features.

      I'm confused.

      So do we listen to the head of the company or not?

      Are we all required to go through this wishful thinking on the remote chance Jobs may see the light prior to the release of the product?

      Oh, and it is just not 'Outlook Support' that is missing. It must be docked to update. It won't update remotely as most other phones DO.

      And it will, in fact, update from Outlook. It is a two step process where once it was only one ... even on the iPod Nano.
      The Smoking Man
      • No, it's inferred from what he didn't say

        I watched the keynote. I don't recall Jobs saying any of the following
        things:
        "iPhone won't have voice dialing"
        "iPhone won't do voice memos"
        "iPhone won't record videos"
        He didn't say "iPhone has caller ID features, camera brightness
        controls, and the ability to create repeating alarms in the calendar".
        Does that mean it does or it doesn't do those things? I'm going to
        assume (duh) that it does, but the lack of mentioning some feature
        doesn't mean it won't be there. Maybe it will be, maybe it won't be,
        maybe it's undecided yet, maybe it was considered too minor, maybe
        it wasn't ready to demo yet so they skipped it, who knows. Assuming
        it won't have anything not explicitly mentioned in the overview is
        silly. Elgan is the only idiot columnist I know of out there that is
        explicitly deciding for himself what the "knows" the iPhone won't
        have. All the rest are conjecturing about will it/won't it have voice
        dial, memos, videos, etc. Elgan has just made his suppositions and
        then attacked from them as a basis.
        jayk_z
  • Emperor's new clothes ...

    So ... why are all the apple fanatics raving about a product that is stripped of all the useful items that a normal garden variety phone comes with standard?

    Is the apple logo worth so much?

    I have sat in an airport looking for a power point to charge my phone while snowed in.

    Since then, I always travel with three charged batteries.

    This 'phone' won't even let you change the battery.

    Now granted, maybe there are people out there who are not looking for a phone that can update calendars from a server and various and sundry business functions.

    The question then becomes ... so why are they charging the same for this product as the range of phones that IS capable of all the business functions?

    If I decided I didn't need all the functions of a 7 series BMW and just needed a small Honda to get me around town and I went out and purchased the Honda but paid the BMW price, you'd call me an idiot, right?

    So ... why is this different?

    And before I get accused of being a Windows supporter, I am not.

    I am just going out and 'kicking the tires' on a new product and comparing it to the functionality of the competition.

    And if anybody tells me ... 'but it only has ONE button' ... Yeah ... and you probably bought the Ferrari with the Automatic tranny because you can't figure out the clutch.
    The Smoking Man